How To Get New Dental Patients?

The Best Tracking Strategies for Dental Practices

Over the past decade, most industries have seen significant advancements in marketing, driven by AI, emerging technologies, and evolving trends. Companies are employing these innovations to stay ahead, optimizing their marketing strategies with frontier tools and techniques. Take Amazon, for example—each buyer’s persona is studied carefully, allowing them to offer the right products to the right individuals at the perfect time, using highly targeted and data-driven strategies. In dentistry, however, the marketing landscape is vastly different. Owning nine dental practices, we dealt with countless dental marketing companies, and with each one we received vague explanations on why they were recommending certain channels or strategies, no informative data on their progress, no useful number-based evidence that informed the marketing decisions. We were on edge due to their lack of transparency, trackability, any data-driven insight, and, of course, the lack of measurable results – our new dental patients. The only option we had to push the change in our marketing results was to take matters into our own hands and create our own unique strategy.

We started our journey by creating a proprietary platform to measure the metrics that we knew truly mattered to us as dental practice owners to get new patients. Alongside a team of highly skilled dentists and doctors — each of whom owns and operates their private practice — we have developed technology that is now used across the country, helping practices in every time zone successfully attract and retain new dental patients. Among our board of advisors is Dr. Winterton, a Harvard-trained physician with over 25 years of experience and ties to the Mayo Clinic, who now contributes his insights as our esteemed board advisor. We also have Mazin Kyzy, a prominent dental clinic owner in Michigan, who serves as our main dental clinic advisor. Together, we’ve built a platform that delivers real, measurable results for dental practices, generating new dental patients influx no matter where they are.

Our Platform, Rise DDS, is the ultimate solution for DSO marketing, providing unique insights and fostering remarkable growth, all in a single cloud-based platform – accessible wherever you are, no manual upkeep required. It simplifies complex marketing operations by centralizing them, allowing for smooth management and insight generation, which in turn helps practices make data-backed decisions smoothly and get new dental patients.

Patient Management System

Our proprietary software connects all major marketing channels directly with your Patient Managing System for unprecedented marketing power and insight. By fully integrating with all major PMS systems and marketing channels—like Google, Meta (Facebook & Instagram), YouTube, and Bing, as well as offline channels such as print mail, radio, and TV—Rise DDS objectively tracks which marketing efforts are generating the most revenue and which aren’t performing as well. This allows dental practices to allocate their budget efficiently and maximize their returns.

Booked New Patients

Our ‘Booked New Patients’ dashboard takes this a step further, offering the ultimate insight into where your new patients are coming from and how your offices are handling them. You’ll see the name of every new patient coming into the practice, what exact marketing channel or ad that patient came from, what insurance they have, the treatments they’re looking for, and an overview of how that call was handled by your staff. This dashboard helps practices close the loop between marketing investment and patient acquisition. Not only can you see the efficacy of your marketing channels, but you can also track the revenue generated by each patient, providing a clear picture of marketing ROI. This feature is essential in keeping track of all the new dental patients.

Missed Opportunities

One common issue practices face is missed opportunities. The Rise platform’s ability to screen all new patient calls and monitor the effectiveness of front desk staff together create the power to automatically provide reports on any instances where patients should have booked, but did not. By offering a dashboard that shows every missed opportunity and provides insights into why patients didn’t book, the platform supplements you with useful data to make the necessary adjustments and coach your team to improve performance.

Full Marketing Attribution

Marketing is only as good as the ROI it brings, which is why Rise DDS makes it easy to track not only the production dollars generated per each individual channel, but in many cases down to the individual campaign or ad itself. By comparing all your initiatives, digital or online, in one view, you’ll know precisely which strategies are making you the most money. This comprehensive approach allows to fine-tune the marketing mix, ensuring that the highest-performing campaigns receive the most investment, helping you allocate your budget to get as many new dental patients as possible.

New Patient Analytics: Key Metrics

Our platform allows practice owners to view all key metrics associated with new dental patients’ bookings in one dashboard, including who answered the call, which insurances new patients have, how many dollars each new patient produced for the practice, how long the office is scheduling new patients out, and so much more. Rise DDS is the ultimate tool to quickly assess the good and the bad with respect to patient flow and front office etiquette to make objective improvements quickly and measure outcomes immediately. This holistic view will empower you to make swift and informed improvements to the processes of getting and retaining new dental patients.

Call Monitoring and Recording

Monitoring the quality of patient interactions is another key feature. Rise DDS allows practices to quickly identify both the best and worst-handled calls, and listen to any new patient or missed opportunity call with the push of a button. You can easily download, comment on, listen to recordings of any call, share them with relevant team members, and flag them for further front desk coaching to minimize future missed opportunities with new dental patients.

Demographic Reports: Household income, Age, Households with Children, etc.

To help practices better understand their local market, Rise DDS also generates invaluable demographic reports. These reports include data such as household income, age, and households with children, which can be used to create highly targeted marketing campaigns on Google, Meta, and other channels. Practices can build lists tailored to their specific demographics and ensure that their messaging resonates with the right audiences, attracting the target new dental patients.

Mapping Local Business Data: competitors, schools, hospitals, offices, etc.

Another standout feature is our ability to map local business data. By identifying all businesses within a drivable radius, we make it easy for dental practices to map out competing practices and create custom marketing campaigns targeting corporate offices, schools, hospitals, and other potential new dental patient sources. This local business data is effective for practices looking to build strong referral networks and attract more new patients from their surrounding communities.

Google Analytics Integration

Our platform integrates with Google Analytics, allowing for seamless comparison of all key traffic metrics across all your locations. Whether it’s your main website or various landing pages, the Rise platform makes it easy to track keyword performance, traffic data, and the overall health of your online marketing efforts with no limit for the number of websites per location. You can measure keyword position on Google and other search engines with our full Advanced Ranking Integration.

Google Business Profile (Google My Business)

Google Business Profile, or Google My Business, is crucial for local practices, and Rise DDS ensures that you can track all important data from your profiles in one place. With full Google Business Profile integration, you can quickly view all key metrics across all of your Google Business Profiles to measure traffic and overall growth in the form of profile visits, calls, clicks to the website, and more. This feature makes it easy to read and flag reviews, and generate beautiful, customized assets that can be used to garner reviews and referrals.

Automatic Google QR Code Generator

The platform will automatically generate a QR code that can be downloaded and easily shared to quickly begin generating more 5-star reviews. The Rise platform supports an unlimited number of Google My Business profiles per location, so you can easily compare Google Maps and review/reputation metrics all in one place.

Rise AI: Call Analysis and Coaching

Our newest AI-driven features will further propel your practice by providing instant feedback on your phone communications with new patients. Rise Al analyzes and summarizes new patient calls in real-time, alerting the office or management when a missed opportunity can be saved. It provides all relevant information to capture that patient opportunity and ensure they book in the schedule. Unlike other platforms that project production based on fee schedules, Rise Al is able to reconcile data directly from your PMS system and can measure the value of a new dental patient call down to the dollar, making it the most accurate Al in the dental industry.

As we continue to innovate, Rise AI will soon offer real-time analysis leveraging all KPIs available on the Rise Platform, customized coaching notes on missed opportunities, more detailed insights as to where to find more of the quality patients you want within the community, advanced strategies for maximizing ROI from SEO and Google/Meta ads. Rise DDS is taking dental marketing to the next level, and with our guidance your practice will always stay ahead in the increasingly competitive landscape.

To book your first free appointment with us and see our software:

Call us at (888) 849-1816

Email us at hello@risedds.com

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