As a dental practice owner, it is a no-brainer if I ask you if you want to book more patients. The question is, are you filtering your patient for your dental practice to thrive?
There are tons of dental marketing companies that offer different dental marketing services but are the proposed strategies help you build a consistently high-quality patient to create a long-term foundation to generate and grow your high-paying client list?
With the competition in the market, you need to learn how to stand out.
So here are some of the dental marketing tips on how to acquire new high-quality patients and increase the retention rate of your previous and new clients.
1. Set up your Google Business
Your potential leads will always be online. A way to check the best dental clinics within your area is through Google.
The key is to get seen online and place your dental clinic in front of your online consumers. It will boost your dental lead generation for free and minimal maintenance.
Google Business helps you to achieve those goals by letting Google know that your business is open. Start by placing your address, contact details, website, and even reviews from your existing patients.
If you haven’t yet created a Google Business page, you can set up your Google Business page by yourself or you can ask a dental marketing agency to take care of it for you.
2. Set yourself up for success with SEO
Your high-quality patients would prefer a dental practice that is on the top of the Google search. This is what SEO does. It makes sure that you will get better search results locally and traffic to your website by targeting local keywords.
Your website or blogs should have local keywords that have your city name for local targets to see you online.
A dental marketing agency helps you strategize and refine your keywords to optimize your content and website focusing on your target patients within your area.
3. Highly Converting and Safe Website
In marketing for dentists, Attracting high-quality clients needs to also have a high-quality and safe website. Your website should have a balance of aesthetics, authenticity, and accessibility for your patient.
Your home page should be clear with your branding and an organized outline to guide your visitors throughout the customers’ journey. A highly effective website can convert an appointment in a long period while making sure that your web hosting is secured for your patient’s details to save their details.
4. Reviews will be your best salesman
A great review will create trust and security that you can deliver the service well. You don’t have to prove your practice, let your existing patients’ reviews do the talking for you.
You can encourage your existing patients to give you a positive review on Google, in exchange for discounts or coupons.
Dental marketing agencies also recommend email marketing as another strategy to educate, entertain, book and even ask to leave reviews from your existing patients.
Of course, Some patients may leave you with negative reviews but don’t get discouraged.
So how will you leverage this in your favour? It will be discussed in the next point.
5. Show care and authentically connect
Negative reviews happen. Not all patients will give you fancy feedback.
Their reviews and your replies are online, so it’s better to show that you care and about your customers’ concerns.
Address the issue and show that you care about their feedback.
Talk to them online or hire a well-trained and sincere account manager to address the issue.
Use all their constructive criticisms to shape your practice for the better.
You can also offer discounts or gift cards for their next appointment as an apology.
People purchase through emotions and not by logic.
A great customer experience will lead to a better impression and sales conversions.
6. Utilize the Power Of Social Media Presence
Every business wants to convert its post into a highly engaging and paying client.
Start by creating consistent, relevant and valuable content via social media posts.
Increase your rapport by advertising discounts and special promos in exchange for their email subscription.
Target your ads locally via Facebook ads using pay per click to target your lead and convert them into site visits.
A dental marketing agency can assist you in creating Facebook ads.
7. Referral Bonus
A referral bonus can give you a push to your dental marketing strategies.
You can ask your satisfied clients or your staff to refer you to their friends and family and give a referral bonus, a gift card, or a dental service discount or even a free one as a reward system.
For inactive dental patients, you can use a membership plan with service discounts in exchange for their details to keep them updated about your dental practice and your services.
Your practice can filter the quality of your patients online. We have covered the different strategies on how to make that happen. However, if you want to do it right and save your time, you can always hire a dental marketing agency that offers dental marketing services according to your needs. Get in touch with us today with our free 30-minute discovery call.