The Rise of Voice Search Technology
In these modern times, voice search is already widely used by online users.
If you tried asking Google or Siri for any question or assistance with your voice using your smartphone, or home station, then you have a glimpse of what voice search is.
Voice search uses speech to ask specific questions and provide commands to compatible devices such as smartphones and smart speakers.
When you speak to the said device, it carries through the specific command or provides an answer to your question.
Voice search was introduced by Google last 2011.
Its popularity of using this technology has advanced in recent years.
Since it captures your speech faster than the traditional typing search approach, businesses and healthcare industries have increased productivity. It is also helpful for people who have problems with sight.
With 50% of online searches coming from voice searches by 2022, there is no doubt that voice search will continue to progress alongside the industries that adapted to this type of technology.
Voice Search For Dentists
Since voice search technology has been improving over the recent years, dental marketing agencies are studying the updated voice search statistics to forecast dental marketing trends.
It is a source to reveal the search patterns and frequently asked questions from dental patients.
For example, a patient wants to know where is the nearest dental clinic in his area.
He will type something like a Dental clinic near me.
With voice search, your patient can say; Google, what is the nearest dental clinic in my location?
Unlike typing search that is more neutral and generic, Voice Search is more conversational.
That is why optimizing your content and adding keywords relatable to typical voice search inquiries from a topic is needed to put your dental website on top search results.
Patients today want to search for information or answers at their convenience.
That’s why this technology is a source of creating dental marketing strategies and customizing your value-based content and services to fulfill your online patient needs and book more dental appointments.
In marketing for dentists, Optimizing voice searches as part of your dental marketing approach will help your dental content and services get seen better to potential patients online.
Adapting to this type of technology is not only a trend but a must if you want your dental office to stand out from the rest of the dental offices that are still creating their online content from regular text-based searches.
Optimizing My Dental Website For Voice Search
1: Answer Your Patient Question Effectively.
In optimizing your dental practice for voice search, SEO rules typically apply.
Take note of your patient’s needs.
Most voice searches are in question form.
When you answer the commonly asked question effectively, it will help your website move up your search engine results page into a featured one.
In generating the most asked online questions, you can use Answer the Public for ideas.
Pro Tip: Make sure to make your questions into an H2 tag.
H2 tags embed the first sub-heading after the document’s main heading.
From this, your patient questions must answer accurately and concisely under the H2 so Google can see your content as the best answer to your patient queries.
Make sure to make it straight to the point and engaging.
2: Include long-tail keywords
Shift your search focus from short-phrase keywords to long-tail keywords or complete sentences.
Answer dental services inquiries based on how you naturally ask questions while speaking. Consider adding a conversational tone to your content and keywords.
A voice search is usually in a natural language format. That is why long-tail keywords are a critical aspect.
3: Optimized content for Local Area
A reputable dental marketing agency knows that optimizing your website for mobile, and local SEO, is vital for the local voice search.
Make sure to create content targeted to your local area consumers.
Start publishing relatable or seasonal content to spark interest for your local consumers.
4: Right Words Usage
Use the right words in your content.
This will make your content more searchable and appealing to your online patients.
It should also include question words commonly used verbs like; “make”, “can,” and “do”.
These words can also be handy for your SEO strategies.
A dental marketing agency can help you optimize valuable content for your patients.
Typically, 20% of voice searches are triggered by the 25 keywords.
In choosing the right words, you have to take note of some of the keywords that highly trigger voice searches.
These are the commonly used words in voice search questions or sentence queries.
Below are some of the words that online consumers use when looking for the best or top options.
- Top
- How
- What
- Best
- Define
5: Speed up your Dental website
Websites that work fast rank better with Google.
Make sure to improve the speed of your website for voice search. Online users expect to have a search result on your page instantly. Your goal is to provide the most relevant site efficiently.
Website Speed Test and Website Traffic Checker are some of the free online tools that you can use in testing your website’s speed.
Are you Ready To Rise?
Voice search technology has paved the way for a better online search experience, answering questions efficiently, performing small tasks, and responding to your inquiries in an almost conversational manner.
Optimizing voice search in your dental practices makes your dental marketing easier.
It will also help the voice searchers to search your dental practice faster.
If optimizing your website for voice searches is something that your dental practice is looking forward to, you can always contact us for a 30-minute free consultation about the best voice search optimization practices which will work best for your practice.
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