Dental Marketing is a key to the success of any dental practice. In theory, a dental practice needs to book 24-50 patients per month to thrive.
To stand out and attract new dental patients to your practice, you need to offer not only the dental services that most of your competitors are already offering with competitive pricing accompanied by a great dental marketing plan and strategy.
In Marketing for dentists, the first step in creating a solid dental marketing strategy is to create a SWOT analysis.
For some who are not familiar with this term and process, it is a process to which you will identify your strengths, weaknesses, opportunities and threats of dental practice.
In marketing your dental practice, the first step is always a SWOT session. Just in case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities, and threats.
- Strength: What makes your dental practice stand out from another dentist within your area? List down all the points that you can leverage from your competition.
- Weakness: Check your feedback box. What are the slightly negative comments that your patients have? Better yet, ask yourself and your team the challenges you have to operate your practice effectively.
- Opportunities: What are the gaps that you can see for you to grow as a practice?
- Threats: What are the possible unexpected scenes and factors you need to prepare and back up your practice.
Once you create your SWOT analysis, you can position your practice better using the dental marketing tips that we will show you.
Tip # 1 – Patient Referral Bonus System
There are tons of dental marketing trends and strategies which are available online. However, word-of-mouth marketing from your existing patients increases new patient growth up to 70% for an established practice.
To be consistently remembered, allow them to extend your service from their network by offering a patient referral bonus system.
Create a referral card and display it at your office. In return, offer a discount or a dental product to the existing patients who recommended you to their friend that booked an appointment. It is a win-win for you and your patient.
Tip # 2 – Leverage Patient Reviews & Online Presence
Most of your new patients will pretty much be online. 85 percent of consumers use the Internet to search for local businesses. 72% of patients check for clinic reviews before they decide to set an appointment.
Dental marketing strategies such as creating a google my business account, building your 5-star Google reviews, and an optimized website can help you improve your online reputation and presence to new patients.
Ask for your existing patient to leave a positive review on Google and your Facebook page.
Double-check your website speed, its navigation and your content. Make your content, images, and videos aesthetically consistent, friendly and engaging. It removes the fear of some new patients attending your office if your website looks warm, informative, and welcoming.
Tip # 3 – Build A Well Trained Team
Dental marketing ideas and trends come and go, but every time your new patient attempts to book an appointment, their last decision to either go to your office or not will depend on their first impression of the admin who answered the call.
Enlighten your team on the importance of enthusiasm in booking one patient from the phone calls. Train them on how to properly present your practice and services to a new caller.
Planning and executing dental marketing ideas can be challenging, especially if it’s something you haven’t done before. Remember, you don’t need to do it yourself.
At Rise DDS, we offer consultation that appeals to your dental marketing needs and effective dental marketing services that suits well with your dental practice.