If you want to stay on top of the game and make your dental practice more profitable, it’s important to have a sustainable dental marketing plan for your dental practice.
In marketing for dentists, most clinics have relied on reputation, word-of-mouth marketing, and referral system. These have created a consistent influx of high-quality patients and a sustainable dental practice.
Though traditional advertising has done the trick, the fact remains that just like some of your patients’ teeth, these strategies will eventually decay over time.
Today, your target patients are online. At least 85 percent of consumers use the Internet to find local businesses and a whopping 72% of patients look for reviews when searching for clinics.
Dental marketing can help be visible online, reach a niche audience and deliver the right message for your target customers to acquire high-quality paying patients, and strengthen ties with existing ones.
You might feel overwhelmed on how to adapt to dental marketing to generate more revenue, but to clarify its perks, here are some of its benefits for your practice:
Boost Online Visibility
Your potential patients are more likely to book appointments from a clinic they’ve heard of before. Patients can research all the dental clinics they can visit and online reviews are also their basis if they will set an appointment with you or not.
Dental marketing plays a big role in establishing your credibility online. You can create insightful content online for your potential clients to be informed and entertained about your dental services and increase your chance of being remembered online.
Through SEO, it will be easier for your clinic to be seen online, analyze your target’s behaviour and execute marketing strategies that are in line with your brand message, value, and your services.
For some, you might feel that it’s a bit overwhelming to understand what SEO is about, but having a dental marketing agency will walk you through the learning process.
Generate high-quality leads
If you try to resonate with everybody, you will not resonate with anybody.
You may have the strategies in place, but the end goal of all dental marketing services is to target potential clients and to filter qualified leads and convert them into paying clients.
Qualifying high-profile clients and converting them to paying one is possible as long as you can analyze your target audience’s online behaviour and create marketing content that resonates with your target patients’ needs.
There are tons of dental clinics out there. Getting the riches from your niche is all about successfully creating a dental marketing campaign targeting only high-quality paying patients using a perfect message, at the perfect time and over the ideal channel.
Nurture existing leads
Aside from targeting fresh leads to your business, dental marketing can help you convert interested or existing patients into paying ones.
Consistent dental marketing efforts can help you create compelling content to remove the fear and your leads’ uncertainties. The successful sales process is about converting the feeling from uncertainty to an act of certainty.
There are dental marketing companies that can promise you “conversions” but the question is, what are the possibilities of guaranteeing a call from your existing patients to book an appointment with you?
Hiring a dental marketing agency should not only boost your site traffic but show visible patients’ names from their marketing efforts.
Measurable ROI and Success
Traditional advertising has no sufficient and transparent data available that can prove its effectiveness and if the conversions are coming from their platform.
That’s why dental marketing is effective because you can see the tangible analytics to which traditional advertising lacks.
You can now see the website statistics and check the number of site visits, clicks per page or the device used when they check your site.
From your social media campaigns, you will be able to see how much does it cost to curate paying leads or your cost per click and if it is even worth the money or marketing efforts.
From this data, You can think strategically about how to revise your website and content, your social media postings, and even your weekly newsletter.
Knowing about the perks and benefits of dental marketing is great but you might think: “This sounds awesome! But will it create a hole in my pocket?” The answer is not.
If you run a traditional marketing campaign for your dental clinic’s grand opening; you will have to consider the cost to hire a graphic designer, printing, and permit payment.
Social media marketing requires less overhead, making it more cost-effective.
In dental marketing, it is specific and measurable. You can see the numbers of how many people visited the site or click through the ads.
From there, you can launch campaigns and run a test online campaign to see which one works well and to stop the ones that cost more leads per click, and increase the budget for the ones that work well.
Dental marketing is the best way to market and generate patients online.
When choosing the right dental marketing agency, they should convert traffic to actual sales.
This is why Rise DDS is the leading dental marketing services provider that shows you actual visible results from their marketing efforts. Let us help your dental practice rise and thrive today. Book your consultation call here.