Why Dental Marketing Transparency Can Make Or Break A Business?
In dentistry, building a transparent brand sets your dental practice reputation apart from other dental clinics.
According to Label, Insights, a whopping 94% of will be loyal if the brand is transparent.
However, transparency creates brand loyalty and efficiency. It is an ingredient to increasing the retention rate and higher sales conversion to your new patients.
Though it is challenging for some dental practices to try dental marketing since it is not your niche, Dental marketing companies offer different dental marketing services that showcase transparency.
Today, we will discover some dental marketing strategies and how you can effectively execute transparent marketing campaigns that increase brand loyalty, sales conversions and dental appointments.
Influencer marketing
Influencer marketing is a type of social media marketing that partners with influencers to endorse a product or service via product mentions on their social media handles.
You can choose the influencer you want to collaborate with your campaign based on their followings, engagement rate, expertise and if they are in line with your branding as a dental practice.
Influencer marketing is one of the fastest-growing marketing channels.
Your conversions increase up to 10x more when your products or services are shared by influencers.
If you want to try influencer marketing, you have to express a sense of transparency during your campaigns. Disclose that your hired influencer is creating a sponsored post.
Create a specific account for your influencer dedicated only to your sponsored content from their account. It shows transparency that this is a sponsored post.
For effective campaigns, hiring dental marketing companies can help you choose an influencer that will perfectly fit your brand.
Millennial and Gen-Z Focused Marketing
According to Pew Research Center analysis of United States Census Bureau data, 56 million millennials are employed. They represent 35% of the total United States workforce.
They are the largest generation in the U.S workforce today and will later take over 75% of the global workforce.
A study from Oxford Economics, shows that Genz workers’ trajectory growth will be up to 51 million by 2030.
It shows that learning their purchasing behavior can help you understand and connect your dental marketing campaigns to younger consumers today.
One value these younger generations have is transparency.
Being authentic to your practice’s efforts is the recipe for marketing transparency. Otherwise, you will risk a large segment of this younger population.
Maximize this data by creating free content such as articles or videos to showcase your dental services. You can maximize your free content via ads since, according to Nielsen and Harris Online, 70-80% of Millennials think that ads are necessary for free content.
Dental marketing services like creating “Behind the scenes” videos of your dental office can show a personal side of your practice. You can also react to dental Tiktok hacks to show authentic emotions from your brand. Emotion connects with you to your patients.
Cause Marketing
Since most of your future patients will be Millennials, it is worth taking notes that a whopping 87% of millennials prefer to buy products or services with a social or environmental benefit and another 91% chooses a brand with a cause.
Cause marketing is a type of corporate social responsibility in which a brand campaign and purpose are to increase its profit while making the world and society a better place.
If you want to execute effective cause marketing campaigns for your dental marketing strategies, it needs to be genuine. Authenticity also shows transparency to your audience.
Whether it is raising funds for endangered species, or planting more trees, make sure that your goal is not only to raise funds. Your campaign should blend well with your brand, your values, philosophy and operations. It triggers your audience to follow through with your call to action.
Marketing for dentists via cause marketing can be tricky, but hiring a dental marketing agency can help you create effective campaigns.
Consumer Privacy-Focused Marketing
Privacy is one of the most important things you need to establish on every dental marketing plan.
Make sure that your site is encrypted and your patient’s sensitive information is safe. Your dental practice has the responsibility to inform your patients and be transparent about it if there is any privacy breach.
Otherwise, you might lose some customers.
For remarketing, collecting your patients’ information on your website is vital. However, make sure that they are willing to subscribe to your newsletter.
Otherwise, collecting data from cold leads may backfire. A recent study shows that 69% of mobile users delete emails that are not optimized.
So make sure you give your patients an option to provide their info voluntarily. Targeting warm leads increases open rates, your click-through rate and ultimate ROI.
Facing an honest and bad review
There will be a time that your dental practice is going to receive a bad review.
You might not be in control, but the way you respond to these reviews mirrors your practice.
You cannot hide problems under the rug as Google maps show all negative reviews on search results and impact your SEO ranking and efforts.
Have the courage to address this problem asap before it piles up.
If the review is from Google Maps or Yelp, claim your business first. Contact your customer and thank them for visiting your office. Ask for an apology and give any freebies for their next dental visit.
Do not take things personally. Be patient when replying, and trust me, it will pay off.
If you don’t know how to claim your business on Google or Yelp, ask a dental marketing agency to help you set it up.
Conclusion
Dental marketing plays a big part in increasing your practice traction and dental appointments. However, you must know how to engage your dental marketing campaigns authentically and truly connect with your patients.
It will give you a long-lasting impact on your patients, community or your cause.
We covered the strategies that you can apply to create transparency in your dental marketing efforts.
If you are transparent about the value your give, you don’t have to fool anyone. Patients will come to you.
Learn how to execute effectively dental marketing strategies that we mentioned. Book a free discovery call here.
