Dental offices are competing for their patient attention both online and offline.
With 48% of online consumers using mobiles for searches, it is better to appear visible within the search results page to accumulate relevant customer traffic.
Research states that 53% of paid-search clicks come from mobile devices accounts. It shows the rising demand for paid search clicks as a way to attract high-quality patients to your funnel.
In marketing for dentists, Pay-per-click advertising campaigns (PPC) is an effective dental marketing strategy to get seen in the search engines aside from relying on the long-term effect of search engine optimization on your dental practice.
Pay-per-click is an online marketing model in which the advertisers invest a certain fee each time a consumer clicks their ads.
So instead of earning the traffic on your website organically, for example, you are buying the website visits from your targeted patients or consumers.
Search engine advertising is one of the most popular types of PPC. It permits advertisers to bid their ad placement in search engine sponsored links when someone looks for a keyword related to the dental service you are offering.
That is why adding PPC advertising campaigns to your dental marketing plan can bring valuable high-quality and relevant traffic and target your dental practice.
Even if you are the best dental office in your area, your expertise will not reflect your dental appointments if you will not generate the traffic needed to grow your dental office.
Whether you are new to the PPC world, or you want to dive deep into the importance of incorporating Pay-per-click advertising into your dental office.
Today, we will tackle the five reasons Pay-Per-Click advertising can grow your dental practice.
1: It Boosts Brand Awareness
Pay-Per-Click advertising increases your brand recognition up to 63%.
Moreover, patients who see your online ads will have a stronger connection with your dental office.
Even with your offline ads, your dental office could reap a whopping 300% increase from your dental website traffic, thanks to PPC.
Combining pay-per-click advertising and having good search engine rankings could potentially increase website traffic and click-through rates from your call to action.
When you apply pay-per-click advertising to your practice, you can use it to drive traffic immediately to a testimonials page, your contact form, or a landing page for your promotion
It can be thrilling and tricky to try this for your practice.
The great news is you can hire a reputable dental marketing agency to help you create brand awareness and trust for your dental services and practice, infiltrate the market and accumulate new patients who need your services.
2: Effective Social Ads Targetting
With over 3.6 billion people are using social media globally, social media platforms are some of the best places to target and connect your ideal audience.
Not only create brand awareness for your practice, but you can target users based on their location, interest, profession etc.
It is also a great place to gather insights into your patients’ interests or wants.
With PPC on social media, you can connect with your patients online and get exposure and interaction with the right audience.
3: It Quickly Generates Leads
One of the benefits of adding a PPC ad to your dental marketing plan is you will get an immediate audience from your campaign.
With PPC, no need to wait for the accumulative value from your SEO efforts to increase your site ranking.
PC ads will immediately show off results as long as the budget was from the campaign.
It will give you an edge over another dental office within your local area to outrank in the paid locations of the search results page.
4: It Drives New Patient Appointments
Since searches for dental-related inquiries are usually urgent, targeting traffic for dental businesses always has a high potential to convert into new patient appointments.
A study states that 6-8% of mobile users are more likely to click on PPC ads that have phone numbers on them.
Another 52% of mobile users who click on PPC ads will call the advertiser – a large chunk of your audience converted to be your potential patients.
Google reported that 78% of local mobile searches led to directly purchasing the product within 24 hours.
It also reported that consumers take action on ads that focus on the targeted local areas.
It means that ads geographically targeted to a service (like your dental office) perform well if you include a business number.
It is a powerful dental marketing tool, especially for patients searching on a mobile phone.
5: Higher Return Of Investment
The great thing about having PPC advertising is that you can customize your target audience, your budget modifies the keyword strategy and landing page, it’s cost-efficient and result-driven.
PPC also gives you a higher return on investment. Google evaluated that advertisers get $2 in revenue for every dollar spent on Google ads.
These estimates of generating quality lead PPC campaigns can help guarantee a high ROI from PPC campaigns.
A dental marketing agency can help you implement your Pay-Per-click ads techniques for your dental practice to generate new patient appointments quickly at the lowest patient acquisition cost.
Are you Ready To Rise?
Pay-Per-Click advertising is a promising dental marketing approach where you can customize your ad campaign and come out with fast, measurable results.
It provides immediate traffic aside from soley relying on your search engine optimization from your website and project a return of investment on every accumulated lead.
We have discussed the five reasons why pay-per-click advertising can grow your dental practice. One way to prove its effectiveness is to run a PPC ads test for your dental practice.
Tons of dental marketing agencies offer an exclusive consultation about Pay per click advertising.
If you want to increase your brand awareness, increase traffic, and gain potential ROI through pay-per-click ads, contact us for a 30-minute discovery call today.