Neil Featured on Nexhealth’s “How I Grew My Practice” Podcast

🎙 Had a really great time with Alec Goldman on “How I Grew My Practice” where we deep dive on what dental marketing strategies are working best in 2023, and what is nonsensical fluff (if you know, you know).

I’m particularly passionate about helping practices market in the midst of a recession, and we cover what I strongly believe is the best way to bring in more quality new patients in hard economic times. We also talk AI, robots, front desk hiring, and quite a few other things – in 20 minutes no less!!

We cover:

•How to best track your marketing, and hold your marketing partner accountable so you don’t waste money

•How to fully leverage what Google can do for your practice in 2023

•Why you should build relationships with local urgent cares (and how to do it)

•How to build a great social media marketing arm for your practice for FREE (yes, free)


The Importance of Choosing the Right Marketing Partner for your Dental Practice

As a dentist, it’s important to have a strong marketing strategy in order to attract new patients and retain existing ones. A marketing partner can play a crucial role in helping you achieve these goals. But with so many marketing companies out there, how do you choose the right one?

First and foremost, it’s important to find a marketing partner that understands the unique needs of the dental industry. A general marketing company may not have the specialized knowledge and experience necessary to effectively market a dental practice. Look for a marketing partner that has a track record of success in the dental industry and can provide specific examples of how they have helped other dental practices grow.

It’s also important to find a marketing partner that is transparent and upfront about their services and fees. Avoid companies that make unrealistic promises or use high-pressure sales tactics. A good marketing partner will be open and honest about what they can do for your practice and will work with you to develop a customized plan that fits your goals and budget.

Another factor to consider is the range of services offered by the marketing partner. The best marketing partners will offer a comprehensive suite of services, including website design and development, search engine optimization, social media management, and email marketing. This will ensure that your practice has a strong online presence and is able to reach potential patients where they are searching for dental services.

In addition to the services offered, it’s important to find a marketing partner that has a strong track record of results. This may include case studies or testimonials from other dental practices that have seen success with their marketing efforts. Ask for concrete examples of how the marketing partner has helped other practices grow and be prepared to ask specific questions about their approach and the results they have achieved.

Ultimately, choosing the right marketing partner is essential for the success of your dental practice. A good marketing partner will have the knowledge, experience, and proven track record necessary to help your practice reach its goals. They will work with you to develop a customized plan and will provide a range of services that are tailored to the unique needs of your practice. Take the time to research and compare different marketing partners, and choose the one that is the best fit for your practice.

As a dentist, having a strong marketing strategy is crucial for the success of your practice. In a crowded market, it can be difficult for potential patients to choose your dental practice over others in the area. That’s where effective marketing comes in.

First and foremost, marketing helps to increase awareness of your practice and the services you offer. By promoting your dental practice, you make it more likely that potential patients will choose you when they need dental care. This can be especially important for new dentists who are just starting out and trying to build their patient base.

But marketing isn’t just about attracting new patients. It can also help you to retain existing patients and encourage them to refer their friends and family to your practice. By providing exceptional customer service and continuously promoting your practice, you can create loyal patients who will continue to choose your dental services and recommend you to others.

Effective marketing can also help you to differentiate your practice from competitors. By highlighting the unique aspects of your dental services and showcasing your expertise, you can make your practice stand out and attract potential patients who are looking for a dentist who offers something different.

Additionally, a strong marketing strategy can help to improve your bottom line. By attracting new patients and retaining existing ones, you can increase the revenue of your practice. And with the right marketing tactics, you can do this without having to spend a lot of money on advertising.

There are many different ways to market your dental practice, including online marketing, social media marketing, and traditional advertising. The key is to find the right mix of tactics that will work for your practice and help you to achieve your goals.

Ultimately, effective marketing is essential for the success of any dental practice. By increasing awareness of your practice, retaining existing patients, and differentiating your services from competitors, you can grow your practice and improve your bottom line. So, if you’re a dentist looking to succeed in today’s market, make sure to invest in a strong marketing strategy.


5 reasons PPC ads can grow a dental practice

5 Reasons Pay-Per-Click Advertising Can Grow Your Dental Practice

Dental offices are competing for their patient attention both online and offline.

With 48% of online consumers using mobiles for searches, it is better to appear visible within the search results page to accumulate relevant customer traffic.

Research states that 53% of paid-search clicks come from mobile devices accounts. It shows the rising demand for paid search clicks as a way to attract high-quality patients to your funnel.

In marketing for dentists, Pay-per-click advertising campaigns (PPC) is an effective dental marketing strategy to get seen in the search engines aside from relying on the long-term effect of search engine optimization on your dental practice.

Pay-per-click is an online marketing model in which the advertisers invest a certain fee each time a consumer clicks their ads.

So instead of earning the traffic on your website organically, for example, you are buying the website visits from your targeted patients or consumers.

Search engine advertising is one of the most popular types of PPC. It permits advertisers to bid their ad placement in search engine sponsored links when someone looks for a keyword related to the dental service you are offering.

That is why adding PPC advertising campaigns to your dental marketing plan can bring valuable high-quality and relevant traffic and target your dental practice.

Even if you are the best dental office in your area, your expertise will not reflect your dental appointments if you will not generate the traffic needed to grow your dental office.

Whether you are new to the PPC world, or you want to dive deep into the importance of incorporating Pay-per-click advertising into your dental office.

Today, we will tackle the five reasons Pay-Per-Click advertising can grow your dental practice.

1: It Boosts Brand Awareness

Pay-Per-Click advertising increases your brand recognition up to 63%.

Moreover, patients who see your online ads will have a stronger connection with your dental office.

Even with your offline ads, your dental office could reap a whopping 300% increase from your dental website traffic, thanks to PPC.

Combining pay-per-click advertising and having good search engine rankings could potentially increase website traffic and click-through rates from your call to action.

When you apply pay-per-click advertising to your practice, you can use it to drive traffic immediately to a testimonials page, your contact form, or a landing page for your promotion

It can be thrilling and tricky to try this for your practice.

The great news is you can hire a reputable dental marketing agency to help you create brand awareness and trust for your dental services and practice, infiltrate the market and accumulate new patients who need your services.

2: Effective Social Ads Targetting

With over 3.6 billion people are using social media globally, social media platforms are some of the best places to target and connect your ideal audience.

Not only create brand awareness for your practice, but you can target users based on their location, interest, profession etc.

It is also a great place to gather insights into your patients’ interests or wants.

With PPC on social media, you can connect with your patients online and get exposure and interaction with the right audience.

3: It Quickly Generates Leads

One of the benefits of adding a PPC ad to your dental marketing plan is you will get an immediate audience from your campaign.

With PPC, no need to wait for the accumulative value from your SEO efforts to increase your site ranking. 

PC ads will immediately show off results as long as the budget was from the campaign.

It will give you an edge over another dental office within your local area to outrank in the paid locations of the search results page.

4: It Drives New Patient Appointments

Since searches for dental-related inquiries are usually urgent, targeting traffic for dental businesses always has a high potential to convert into new patient appointments.

A study states that 6-8% of mobile users are more likely to click on PPC ads that have phone numbers on them.

Another 52% of mobile users who click on PPC ads will call the advertiser – a large chunk of your audience converted to be your potential patients.

Google reported that 78% of local mobile searches led to directly purchasing the product within 24 hours.

It also reported that consumers take action on ads that focus on the targeted local areas.

It means that ads geographically targeted to a service (like your dental office) perform well if you include a business number.

It is a powerful dental marketing tool, especially for patients searching on a mobile phone.

5: Higher Return Of Investment

The great thing about having PPC advertising is that you can customize your target audience, your budget modifies the keyword strategy and landing page, it’s cost-efficient and result-driven.

PPC also gives you a higher return on investment. Google evaluated that advertisers get $2 in revenue for every dollar spent on Google ads.

These estimates of generating quality lead PPC campaigns can help guarantee a high ROI from PPC campaigns.

A dental marketing agency can help you implement your Pay-Per-click ads techniques for your dental practice to generate new patient appointments quickly at the lowest patient acquisition cost.

Are you Ready To Rise?

Pay-Per-Click advertising is a promising dental marketing approach where you can customize your ad campaign and come out with fast, measurable results.

It provides immediate traffic aside from soley relying on your search engine optimization from your website and project a return of investment on every accumulated lead.

We have discussed the five reasons why pay-per-click advertising can grow your dental practice. One way to prove its effectiveness is to run a PPC ads test for your dental practice.

Tons of dental marketing agencies offer an exclusive consultation about Pay per click advertising.

If you want to increase your brand awareness, increase traffic, and gain potential ROI through pay-per-click ads, contact us for a 30-minute discovery call today.