Keeping up to date with the latest social media marketing trends can open opportunities for your dental practices to grow.
Tons of new social media platforms are consistently emerging.
Tiktok is one of the latest video-sharing social media platforms that quickly increased its popularity among millennials and Genz users.
TikTok has an estimated 1 billion users worldwide as of 2021.
With the number of users present on Tiktok, you might want to look more into what Tiktok is about, why it is so popular, and how you can use this platform to promote your dental practice and connect with your patients through Tiktok.
What is TikTok?
Tiktok is a video-distribution social media platform that allows users to create and share short homemade music videos.
With Tiktok, you can share your video for up to sixty seconds accompanied by music.
Since this type of short video can be very engaging and entertaining, the average user of this app spends 52 minutes per day.
The most commonly shared video content involves dancing, lip-synching, entertainment content and other endless possibilities for content creation.
Who Uses TikTok?
As of March 2019, TikTok’s userbase in the U.S was approximately 14 Million.
There is a variety of U.S users by age on this platform.
- 20-29 – 29.5%
- 30-39 – 16.4%
- 40-49 – 13.9%
- 50+ – 7.1%.
This data shows that the TikTok user base has continued to diversify with age.
With Tiktok’s potential to expose your brand in front of your target audience, businesses today are also starting to adapt to this platform.
TikTok For Dentists
TikTok is a fun and a great platform to connect with new audience members.
Though some popular content involves more entertainment, more and more businesses use TikTok to share their product or services with potential customers.
Businesses have already invested more than $50 million on this platform.
In marketing for dentists, using TikTok is one of the most effective ways to reach your audience.
Aside from Gen Z, who are highly active users, its popularity is gaining other users of different ages, including millennials.
Even though Tiktok has a keen and enagaging audience, some dental practitioners have not tried creating dental-related content.
Today is the perfect time for you to explore, leverage and establish your online presence with Tiktok.
Promoting Your Dental Practice With TikTok
TikTok is a social media app that helps you create video content to raise awareness about your dental practice both organically and paid.
With TikTok Business, you can access your analytics and metrics to track your ad and organic videos performance.
Perhaps TikTok’s young audiences may need a dental office as they move to attend college or a new job.
By creating dental-related videos, you are informing and creating a great connection and trust to this type of audience.
This video content could also eventually book an appointment with your dental office.
You might think it is a great idea to have a Tiktok account as part of your dental marketing plans.
However, you might not have any idea how or where to start.
No need to worry about it! Today will talk about everything you need to know to get started on Tiktok and how to promote and market your dental practice using Tiktok.
Creating A TikTok Business Account
Here is the step-by-step process on how easy it is to create a Tiktok business account for your dental practice.
Step 1: Download the Tiktok app to your phone via Apple or Google Play.
Step 2: at the bottom of the menu bar page, Tap Me.
Step 3: Tap Sign Up and connect your mobile number or email address.
Step 4: From the Me menu bar, click the three dots and tap Manage My Account.
Step 5: Choose the Business account category from the switch To Pro Account.
Step 6: Pick the business category that best describes your dental practice.
By being specific with the business category for your dental practice, TikTok can provide you with a customized “For You Page” for your audience’s algorithm.
These six steps will help you set up your TikTok business account and start promoting your dental practice.
Getting started on TikTok for Dentists
If you want to get started on TikTok to promote your dental practice, here are some of the best dental marketing strategies which help you create results for your dental practice.
Tip 1: Create a Professional Profile
Creating a professional profile on TikTok is an easy but conscientious process for a long-lasting first impression on your audience.
First, pick a username for your dental practice that is appealing and professional to your audience.
You can use the name of your practice or your name.
When choosing a profile picture, you can use a photo of the dentist or the dental practice logo.
When creating your profile bio, consider sharing the fun side of you or your dental office to connect better to your potential patients.
Do not forget to link your other social media handles profile ( Instagram, YouTube, and Facebook) to maximize online visibility.
Remember that TikTok short video length is a great platform to have an introduction about your practice and service, and your additional platforms can be your long-form content format.
Make sure you make the most out of your profile.
Tip 2: Hashtags Are Must-Have
Hashtags are part when using TikTok.
TikTok hashtags are like Instagram hashtags.
When you add multiple hashtags on every post, you are being shown to users who search for the topics you are tagging.
You can use dentistry-related hashtags like #dentist, #orthodontist, and #bestsmiles.
These hashtags will help you connect with potential patients looking for your dental-related content.
Aside from the industry-related hashtags, include additional hashtags in some of your posts.
You can also use these types of additional hashtags:
- Trending hashtags – To elevate your visibility faster, use trending hashtags to spike common interest from users.
- Interest-based hashtags – Depending on the interest of your target audience, you can add this type of hashtags that could be related to your content. It can help get exposed to a bigger pool of receptive audiences.
- Location-based hashtags – Since Tiktok tracks locations, you can add like #NewYork. It will help you connect with local audience members near your dental office location.
Tip 3: Create Fun and Educational Content.
Use Tiktok to create valuable and entertaining information.
Share the fun and, informative content is an interactive way to connect with your audience and build their trust.
With the limited time of 15-seconds, you have to be creative to showcase the needed information.
Create a reaction video and bust some dental myths videos that you can find from the Tiktok platform itself. It is entertaining because you will react to the video, and be informative as you provide your dental expertise.
If you don’t have time to think for your Tiktok content, dental marketing agencies can help your dental practice to plan and execute consistently entertaining and informative for your audience.
Tip 4: Utilize User-Generated Content
User-generated content (UGC) is a powerful dental marketing strategy on all social media platforms including TikTok.
You can ask your existing patients to post about their dental visit experience. It will showcase what you are offering from the actual patients themselves and build trust from the newer audience.
A dental marketing agency can assist you in creating user-generated content for your dental practice.
Tip 5: Create Visually Engaging Content
To stand out from the TikTok feed, create consistent attention-grabbing videos.
Post an eye-catching video demo on how you change your patient’s dental braces rubber bands (elastic ligatures).
Though it is a technical process, it still catches the audience’s attention since it is fascinating to watch changing the rubber band to different colours.
Fun Tip: Another fun and simple content is posting a video of you waking up your patients after the procedure.
Showing their reaction is authentic and gives a sneak peek of what the procedure might look like in your dental office.
Tip 6: Optimize for the “For You” page
Depending on the content you are viewing and interacting with Tiktok, Tiktok’s “For You” page is a stream of customized videos chosen by the algorithm.
For your dental practice’s Tiktok page to appear on your target audience’s “For You” page, you can add the #foryou hashtag to your post.
The longer but more rewarding process is to create consistent content to land to your audience for your page.
Remember, consistency is the key. The algorithm will recognize a page that has consistent and engaging content.
Tip 7: Access and Review Your Analytics
Upgrade your account to a free professional one.
Once it is upgraded, you can now access analytics on every post.
Check your video and profile performance like video views, profile views, and follower count. It is a great opportunity to check the existing demographic of your followers so you can create more content suitable content for them.
Are You Ready To Rise?
TikTok is another platform to extend your dental marketing strategy as part of your dental marketing mix.
With its existing enthusiastic audience, there are many ways to create engaging content to connect to them.
We discussed what Tiktok is about, its potential to capture your ideal audience and patients, and how to create and promote your Tiktok profile and content.
Just like any dental marketing practice, learning, adaptation, and implementation of content to a new social media platform takes time to create results.
The great news is you can ask for a dental agency on what type of content would suit best for your Tiktok account. If you’re interested to know more about dental content marketing strategy, you can contact us for a 30-minute free discovery call. Book your appointment today!