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How To Optimise for Voice Searches For Dentists

The Rise of Voice Search Technology

In these modern times, voice search is already widely used by online users.

If you tried asking Google or Siri for any question or assistance with your voice using your smartphone, or home station, then you have a glimpse of what voice search is.

Voice search uses speech to ask specific questions and provide commands to compatible devices such as smartphones and smart speakers.

When you speak to the said device, it carries through the specific command or provides an answer to your question.

Voice search was introduced by Google last 2011.

Its popularity of using this technology has advanced in recent years.

Since it captures your speech faster than the traditional typing search approach, businesses and healthcare industries have increased productivity. It is also helpful for people who have problems with sight.

With 50% of online searches coming from voice searches by 2022, there is no doubt that voice search will continue to progress alongside the industries that adapted to this type of technology.

Voice Search For Dentists

Since voice search technology has been improving over the recent years, dental marketing agencies are studying the updated voice search statistics to forecast dental marketing trends.

It is a source to reveal the search patterns and frequently asked questions from dental patients.

For example, a patient wants to know where is the nearest dental clinic in his area.

He will type something like a Dental clinic near me.

With voice search, your patient can say; Google, what is the nearest dental clinic in my location?

Unlike typing search that is more neutral and generic, Voice Search is more conversational.

That is why optimizing your content and adding keywords relatable to typical voice search inquiries from a topic is needed to put your dental website on top search results.

Patients today want to search for information or answers at their convenience.

That’s why this technology is a source of creating dental marketing strategies and customizing your value-based content and services to fulfill your online patient needs and book more dental appointments.

In marketing for dentists, Optimizing voice searches as part of your dental marketing approach will help your dental content and services get seen better to potential patients online.

Adapting to this type of technology is not only a trend but a must if you want your dental office to stand out from the rest of the dental offices that are still creating their online content from regular text-based searches.

Optimizing My Dental Website For Voice Search

1: Answer Your Patient Question Effectively.

In optimizing your dental practice for voice search, SEO rules typically apply.

Take note of your patient’s needs.

Most voice searches are in question form.

When you answer the commonly asked question effectively, it will help your website move up your search engine results page into a featured one.

In generating the most asked online questions, you can use Answer the Public for ideas.

Pro Tip: Make sure to make your questions into an H2 tag.

H2 tags embed the first sub-heading after the document’s main heading.

From this, your patient questions must answer accurately and concisely under the H2 so Google can see your content as the best answer to your patient queries.

Make sure to make it straight to the point and engaging.

2: Include long-tail keywords

Shift your search focus from short-phrase keywords to long-tail keywords or complete sentences.

Answer dental services inquiries based on how you naturally ask questions while speaking. Consider adding a conversational tone to your content and keywords.

A voice search is usually in a natural language format. That is why long-tail keywords are a critical aspect.

3: Optimized content for Local Area

A reputable dental marketing agency knows that optimizing your website for mobile, and local SEO, is vital for the local voice search.

Make sure to create content targeted to your local area consumers.

Start publishing relatable or seasonal content to spark interest for your local consumers.

4: Right Words Usage

Use the right words in your content.

This will make your content more searchable and appealing to your online patients.

It should also include question words commonly used verbs like; “make”, “can,” and “do”.

These words can also be handy for your SEO strategies.

A dental marketing agency can help you optimize valuable content for your patients.

Typically, 20% of voice searches are triggered by the 25 keywords.

In choosing the right words, you have to take note of some of the keywords that highly trigger voice searches.

These are the commonly used words in voice search questions or sentence queries.

Below are some of the words that online consumers use when looking for the best or top options.

  • Top
  • How
  • What
  • Best
  • Define

 

5: Speed up your Dental website

Websites that work fast rank better with Google.

Make sure to improve the speed of your website for voice search. Online users expect to have a search result on your page instantly. Your goal is to provide the most relevant site efficiently.

Website Speed Test and Website Traffic Checker are some of the free online tools that you can use in testing your website’s speed.

Are you Ready To Rise?

Voice search technology has paved the way for a better online search experience, answering questions efficiently, performing small tasks, and responding to your inquiries in an almost conversational manner.

Optimizing voice search in your dental practices makes your dental marketing easier.

It will also help the voice searchers to search your dental practice faster.

If optimizing your website for voice searches is something that your dental practice is looking forward to, you can always contact us for a 30-minute free consultation about the best voice search optimization practices which will work best for your practice.

7 Easy Steps To Claim Google My Business Page For Dentists

Claiming your dental practice’s Google My Business page is one of the notable dental marketing strategies you need to set early on.

 

When marketing for dentists, your first goal is to increase your online presence.

 

That is why Google My Business will help you achieve that.  

 

GMB is a free and effective tool that lets you promote your dental practice on Google Maps and Google Search Results.

 

Why Do I need to set my Google My Business Listing for a Sustainable Dental Marketing Strategy?

 

Your Google My Business listing is one of the most effective tools for any local business growth strategy.

 

That is why you have to consider it a priority in your dental marketing strategy.

 

Google My Business is also faster than SEO and cheaper than paid search advertising.

 

With Google My Business, it will help you see and connect with your patients, post your latest updates on your GMB profile, and analyze how your patients are interacting with your practice on Google.

 

It will also help you support your dental marketing efforts if you want to run ads, incorporating different marketing strategies.

 

That’s why it’s so important to set up and claim your Google My Business page for your practice.

 

Benefits Of Having Google My Business for your Dental Practice

 

  • Reach your online audience with Google Maps searches.
  • Increase your online visibility for local searches and location visits.
  • Build trust with your patients.
  • Boost credibility with five-star reviews from your listing.
  • Provide valuable insights about your brand, audience, and patient engagement.

How to Claim Your Google Your Business Account For Dental Practice

 

You probably have decided to create your Google My Business account for your dental practice but don’t know how or where to start.

 

No worries! There are tons of dental marketing agencies that can help you set up your Google Your Business account.

 

In the meantime, you can start by doing your research to see if somebody has already claimed your dental practice.

 

Yes, that happens.

 

After checking and if you did not see any panel on the right side of your Google search when you search your office or your residential dentists, Congrats! That means you can officially claim your dental practice.

 

Let’s check out the next steps.

     

How To Claim Google My Business Page In 7 Easy Steps

 

Step 1: Sign up

Visit business.Google.com and sign up using the email address you like to associate with your Google my business account and listing.

 

Use an Incognito browser session when using multiple Google accounts regularly to prevent log-in issues.

 

Step 2: Check Your Business Name Availability

Type in your dental office name. When your dental office name appears in the dropdown, you can now claim your listings.

 

If you can’t find your practice on search results, click or select the “Add your business to Google” option and type your dental practice’s name.

 

Step 3: Pick Your Business Category

The next step is to choose your business category.

 

If your general practitioner, you can type “dentist” or “dental clinic” as your category.

 

If you have any other specialty, pick a more specific category.

 

The more specific you are, Google can help you get seen in local search results with people who search for terms related to your business category.

 

Take your time to select your primary and other additional categories.

 

It’s also important to note not to include too many categories as it might weaken your score for each category.

 

The fewer categories you are focused on, the better results you will reap for local searches and dental visits.

 

If this is challenging for you to decide which categories suit the best for your practice, ask your dental marketing agency to select them for you. 

 

Step 4: Add Your Business Location

After selecting the appropriate categories, Google will ask if you want to add your location for customers to visit you.

 

Answer it with “yes.”

 

Step 5: Include Your Business Address

The next step is to enter your complete business address.

 

Be specific so Google can help you optimize the search results for you and people looking for your dental office.

 

After done encoding, your complete and correct address, double-check before finalizing anything.

 

Step 6: Answer Additional Location Verification

After entering your business address, Google will ask you if you serve your customers outside your given location.

 

Answer “no” since your patients visit your dental office for a dental appointment. 

 

Step 7: Add your office number and Website

Type your dental office business phone number and your dental website URL.

 

Double-check your information before you submit it.

 

And You’re Done!

 

After completing the seven steps and claiming your listing, expect to receive a phone call or postcard to be officially verified.

 

If you request a postcard, you have to wait within 14 days for delivery.

 

If no delivery arrived within the time frame, contact business support and ask for help for verification.

 

 

Are you Ready To Rise?

Congrats! You have officially claimed and optimized your Google My Business Page.

 

You are one step closer to meeting your local patients online at your dental office!

 

The next step is to keep your GMB account active every week.

 

If you are looking for a team to help you grow online and bring more patients to your practice through local searches, seek support from a reputable dental marketing agency that knows how to list and optimize your Google My Business Page.

 

Contact us for a free 30-minute discovery call to learn more about our dental marketing services.

How The Best Dental Offices Answer A New Patient Call

Everybody can communicate, but few can connect.

John Maxwell.

Having a telephone in your dental office is a must-have communication piece of equipment to bridge the connection between your upcoming and existing patients. 

Though it is a standard procedure for your office to accept calls daily, how you communicate and handle incoming telephone calls impacts the success rates of dental appointments for your practice.  

 

Why Can Telephone Communication Make Or Break An Appointment?

 

Let us say your new patient has seen your social media ads or Google My Business profile through your dental marketing efforts. 

 

They love your online presence and decided to contact your dental office. 

 

 When your patient calls your dental office to inquire, their first point of communication is the one who answers the phone.

 

When greeted with disinterest, they might have a strong impression that your dental clinic will welcome them in the same manner on the phone. 

 

 Though this might not be entirely true, your tone can clarify, justify and convey meanings to your words. 

 

It affects how your patient perceives your dental office and whether or not they will push through in scheduling a dental appointment. 

 

First Impression Truly Lasts

 

First impressions during your first contact over the phone have almost the same significance when having a face-to-face conversation.

 

Studies led by Dr. Mehrabian show that your message interpretation is composed38 percent tonality, 7 percent verbal, and 55 percent is visual.

 

Even though you are only talking over the phone, the way you communicate (your body language, the tone of voice, and how you answer your patient) shows how professional your dental office is.

 

That is why getting it right over the phone is important because first impressions last.

 

Today, we will discuss how the best dental offices answer a new patient call, create a great first impression, and potentially book a dental appointment over the phone.

 

1. They Cultivate Positive Energy and Enthusiasm

 

Even when dealing with the worst days at the office, the best dentists know how to rise and go beyond any negative energy to answer their patient calls as enthusiastically as possible. 

 

The best dental practitioners know that physiology can affect your psychology and mood. 

 

They practise positive body language like smiling before they answer the phone. 

 

Most importantly, they know how to end their calls with positive lines: 

 

We cannot wait to see you at your first dental appointment.

 

This form of warm welcome that they anticipate before and during their dental visit. 

     

2. They Address Different Types of Phone Inquiries Effectively

 

 There are different phone calls that you might be receiving in your dental office. 

Different types of calls have various goals.

 

Answering each inquiry appropriately will help you increase your appointment turnover. 

 

Here are examples of phone inquiries and your goal on each call:

 

Call Category 1: New Patient Emergency Inquiry

Goal: Create a priority appointment for the new patient. 

 

Call Category 2: New Patient Dental Care Inquiry

Goal: Since the patient has no urgent inquiry and just inquiring about your dental cleaning, encourage them to visit the dental office for a new patient exam and then have regular dental cleaning services done afterwards.  

 

Your reply:  It is nice to hear that you decided to set a dental cleaning appointment here in our office. We suggest that it is better to have a comprehensive dental exam to assess which dental treatment suits best for you in addition to your dental cleaning.

 

Call Category 3: New Patient With Too Many Questions Inquiry 

Goal: Since this caller asks too many questions, try scheduling a no-charge consultation. 

Some dental offices might think it is a waste of time entertaining this inquiry. You never know it might be a $10,000 dental case in waiting.

It does not mean that your dentist is the actual person who will accommodate them for one hour. 

Ask your admin office to give them a tour and answer their questions. 

 

Your reply:

It’s great to know that you are curious about our dental services and the actual costs. When you have time, you can come to and visit us! We would love to accommodate and provide dental consultation at no charge. Come and visit us to see if we’re the right fit for you and vice versa. What do you say?

 

3. They ask how callers heard about their practice

 

In marketing for dentists, trial and error is part of the process of which dental marketing strategies work well with your practice.

 

So knowing this type of information from your callers is a vital part of the data collection needed by your dental marketing agency.   

 

When a patient mentioned that an existing patient recommended you, you can reply: Can we ask who we can thank in recommending our dental practice?

 

It also creates a positive impression and gratitude to your existing and new patients.

 

4. They Establish Value About The Team and the Practice

 

The best dental offices know how to build their credibility over telephone conversations.

 

You have a few seconds to establish what type of value you can bring throughout the conversation.

 

Make them realize that they made the right decision to visit your practice. 

 

You can use lines like: Our dentists here are board-certified or, Our staff treats our patients as part of our community.

 

Showcase your office: We recently have our 3D Printing available to produce orthodontic models.

 

Make sure that you listen to your patient inquiries first and only mention your value incongruent to what was currently inquiring about their dental needs. It will make you sound more genuine with their needs rather than just throwing some humblebrag.

 

5. They Schedule Your First Appointment Within Seven Days

 

Lastly, on every end of the call, the best dental offices know how to schedule new patients as soon as possible.  

 

Being proactive in booking your patients creates a great impression on your new patients. 

 

Creating seamless scripts for your front desk will smoothen the booking process and book more patients effectively. 

 

Creating scripts crafted specifically in booking appointments might not be your area of expertise. Dental marketing agencies can help you write call scripts for your office.   

 

Are You Ready To Rise? 

 

Creating a great impression in a telephone conversation with a new patient is a gateway to building a new patient list and accomodating their needs effectively. We have discussed how the best dental offices answer a patient call and provided tips for your practice to apply. If you are looking for in-depth call training for your front desk admin and staff, you can book a 30-minute free consultation with us. 

Holiday Marketing Strategies That Will Make Your Patients Go Merry

The holiday season has arrived!

During this time, everyone is on the hustle of looking forward to meeting your friends, family, or events.

With all the things happening during December, you might lose focus and time to come up and execute your dental marketing strategies as we rush through next year.

However, marketing for dentists during this season is a once-a-year opportunity to connect more with your patients personally and increase your patient retention and success.

It is the perfect time to refresh your existing patients about your dental practice and advance book dental appointments with new patients to your office.

The great news is we have a lot of festive holiday dental marketing strategies and ideas that will bring some holiday magic to your dental practice and spread Christmas cheer that lasts into the new year.

1. Send Holiday Cheers With Stand Out Newsletter

With all the emails that we receive during holidays, you need to create a holiday letter that is memorable for your patients.

For this holiday, create a detailed email expressing gratitude to your patients for all your dental office’s milestones and achievements this year.

Letting them know that they are part of your whole year’s success and progress makes your greetings personal and includes them as part of your dental office community and family.

Celebrate the total number of patients you treated this year. Use this opportunity to introduce new services and greet your new patients.

End your email sending gratitude to your patients, and wish them the best of the season and a prosperous new year.

Tip: Encourage them to book in advance for next year and offer them a discount for booking during the holiday.

Thinking of what Holiday promos you can give to your patients? Keep reading and check out this next dental marketing strategy.

2. Surprise Your Patients With Holiday Promo

Since Christmas is a busy holiday, this will be an opportunity to remind your patient to book your dental services before the year-end.

Promote a year-end appointment and accommodate early evening appointments. That way, you can adjust to your patients’ hectic daily schedules.

Include discounts to spread the cheer this holiday. Offer a relaxation experience for patients who book appointments within this month and the next 90 days.

For better results, start your campaign at least weeks before your target holiday promo. A maximum of three days is optimal to run your promotions for faster turnover and engagement.

Need a more creative buzz for your promo? Ask a dental marketing agency for creative input and strategy.

3. Decorate Your Social Media With Festive Content

Social media marketing is a great dental marketing strategy regardless of the season. Utilize social media during the holidays. Here are some social media content and marketing ideas to make your patients go merry.

  • Create a classic Christmas Countdown.
  • Post a dental hygiene tip for Christmas.
  • Post your dental office decoration and encourage your patients to share theirs via comments.
  • Create and post a video of your holiday greetings with your staff for more personalized greetings.
  • Create your branded hashtag specifically for this Christmas and something related to your practice.
  • Use Facebook Pay Per Click ads to target specific audiences according to their age, location, interest, income etc.
  • Manage and advance schedule your holiday campaign via Hootsuite.

Lastly, Make sure that you engage in the comments section to your patients online.

Managing your social media this season might be overwhelming. That is why dental marketing agencies offer dental marketing services like this to ensure that your social media pages are updated this holiday.

4. Record Holiday Content Through Videos

Video marketing has paved the way for the dental marketing world. Dental marketing companies are utilizing videos for better results and ROI.

This holiday, create your Christmas videos and post them online to educate and entertain your patients.

Repurpose your videos and display them in your waiting room to educate them about oral health. Do you have a holiday promo? Create a video and flash them on your television’s content stream. Create a thank you video for your loyal patients.

Use the power of video marketing to your holiday dental marketing campaigns this season.

Tip: Just like holiday gifts, personalize your content according to your target patients to make them more memorable and genuine.

5. New Year, New Newsletters

This season, people are more motivated to create their new year resolutions. Utilize the month of December to encourage them to prioritize their oral health for the upcoming year.

This holiday, create your email campaign that promises dental hygiene tips every month by the upcoming year once they sign up with your e-newsletter.

It will help you build a list of high-quality clients throughout the year.

Create dental hygiene tips and diet. It will also help them remember to book their dental checkup for the rest of the year.

Are you Ready To Rise?

We have discussed the different holiday marketing strategies that could help your dental practice celebrate more with your patients this season.

It is better to prepare your dental marketing strategies and create a to-do list for this season. It will save a lot of time during the holiday rush.

Are you caught up with the holiday buzz? Rise DDS can help you with your holiday marketing ideas for your practice no matter what the season is.

Book your 30-minute free consultation today!

4 Effective Social Media Strategies For Your Dental Practice

Social media is our go-to source of information, communication and entertainment. We utilize this powerful tool to discover news reports, watch our favourite movies, youtube channels, shop, and even execute dental marketing strategies using this platform.

In marketing for dentists, social media has become a great platform to promote a dental office, its services and connect with your existing and target patients.

57% of customers follow brands and service providers on social media.
They do so to know more about the brands. From this, 89% will buy from the brands they follow.
Having an outstanding social media presence can help you reach and connect with new patients, increase your brand awareness and services, and ultimately book a new patient online.

The Importance of Social Media For Your Practice?

Before, dental marketing focused on printed ads and word of mouth. Today, social media marketing is the new word of mouth. Social media platforms like Facebook, Instagram, and Youtube are some resources used when searching for new patients who want to search for new dentists within their local area.

Dentistry has a more advanced positioning than other industries because of its credibility. Clothing lines, restaurants, and software companies need to prove to consumers that what they offer is worth the investment.

Dentists have the credibility and qualifications to execute dental procedures on patient teeth. That is why investing in oral health is a must.

The challenge in dentistry is to get people into the habit of scheduling dental appointments and to remove the fear and anxiety when visiting dental offices. The aim is to build trust and earn confidence in setting dental appointments.

Even if you have years of professional experience in dentistry, there are opportunities to grow your practice through social media.

Having a profile on your social media channels for your practice or a once in a blue moon Facebook post or tweet will not be enough. Your efforts of showing up online consistently with well-thought content and strategy will set you apart from your competitors.

As the world becomes more digital, more companies from the healthcare industry will see that Facebook, Instagram and Twitter are channels where businesses discover new patients, connect with target leads and build a better brand.

That is why social media marketing is one of the best ways to connect with existing patients and get new patients.

Today, we will discuss the benefits of levelling up your social media presence. We will also provide you with tips and strategies for your dental practice.

Choosing the Right Social Media Platform

It is time to learn which social media channel you will use to launch your dental marketing campaign.
Each social media platform has the power to attract new patients.
However, different platforms attract different targets and demographics.
When choosing the right social media platform, start by knowing your audience and their location on social media. Niche down your ideal patient demographic.

It will help you customize your language and message specifically for your target needs. When you narrow your target patients, you can now identify which social media platforms they usually use. If you have a challenging time narrowing to which audience your practice should focus on, the right dental marketing agency can help you out.

There are Riches on The Niches

Do you cater to a luxury type of dental service to a high-earning demographic? Or do you offer mainly children oral healthcare? Once you identify who you serve, research where your local target resides, their work, economic status, their typical daily routine.
Once you focus on a specific niche, you can now use your social media channels to increase your credibility and showcase your personality as a practice in a fun and relatable way through your social media content. Let your target clients know that you can deliver high-quality dental service and anxiety-free dental visits on every dental appointment.

Remember that you have to focus on your target clients. That way, you can serve and connect with them better with their needs.

Adapting and analyzing your performance on each channel first is a great way to increase the chance of marketing your dental services successfully, rather than doing all the social media campaigns at once.

Let’s check out the social media networks and learn the social media strategies for each channel.

1. Facebook

Facebook has one of the largest online audiences and is one of the best platforms to promise your dental practice. 94% of businesses use this in promoting their brand. That is why you can use this platform to create social media awareness about your practice.

Using Facebook advertising, you can conduct in-depth analysis about your target avatar. Learning about Facebook algorithms is also another key to knowing more about your target audience.

Facebook Strategies

Connect with your patients online using Facebook using these tips:

  • Facebook is a great place to share photos, post updates, offer chat support, create a live video q&a, or post your dental tips. Start sharing pictures of your team, the inside of your dental office, and even your happy clients’ new smiles after the session.
  • Create engaging Facebook content. Balance it with knowledge and fun content. It will alter your online presence, making you more well known and respected by potential patients who may come across your page.
  • Create a dental blog on your website and share it on your social media to increase your website visits.
  • Create post updates about your practice.
  • Have a patient of the month to engage existing and potential patients
  • Run a campaign for discounted dental service
  • Run Facebook Live Q&A Dental sessions as a lead magnet.
  • Create chat support to answer customer questions.

Managing and marketing your Facebook page is indeed full-time work. Since your practice is a full-time commitment, you can ask for social media management services from a dental marketing company you trust.

2. Instagram

After fixing your patient’s teeth, Instagram is a go-to app where your patients post their pictures with their new smiles. Instagram is a great platform to showcase the visual part of your dental practice, especially if your niche is cosmetic dentistry.

This platform has over 120 million Instagram users in the United States alone. It is one of the best platforms to market your dental practice.

When you create your Instagram account, you create a digital space for your patient to tag your practice with photos of their teeth after their appointments. It increases your patients’ interaction and proves your high-quality dental service to new audiences and target patients.

Instagram Strategies

Aside from not using too much filter on your photos, here are some strategies to build your practice authentically and professionally.

  • Create and post relevant infographics to reach your audience using creative visuals to raise attention.
  • Share your patient testimonials on your post. It will help your followers see the real faces and success stories from your existing patients to show your expertise in dentistry. It will help you connect and build trust with your potential patients.
  • Post before and after images of your patient after their dental treatment. Ask permission first to your existing clients before posting anything.
  • Share your community events and post the mechanics to participate in the description post.
  • Create a contest for #TheBestSmile for your existing patients.
  • Include brand hashtags in your Instagram post to increase your brand awareness and online presence.

Managing an Instagram account might be challenging since it requires content consistency. However, some dental marketing agencies offer Instagram social media management.

3. Youtube

On Youtube, 62% of the users access this video platform daily. It is why this platform is a great way to reach your online audience, express your knowledge about oral health and connect with potential patients.

Building your own Youtube channel for your practice is an easy and cost-effective way to showcase your practice and educate potential patients about the benefits of bringing their dental needs to you.

Companies that invested in creating their videos get 41% more website traffic than those who never have branded videos.

Youtube Strategies

Dentists usually rely on the visual effect of their work to attract their patients. That is why platforms like this focus on images and videos are a great way to spread awareness about your practice.

You can expand your oral content on Youtube by using these strategies:

  • Create and post oral care tips videos. Optimize your video description and use branded and optimized hashtags to make your video more searchable.
  • Post your patient testimonial videos (with their consent) to build more credibility about your practice.
  • Create office tours videos to show a sneak peek of your office and facilities.
  • Create Q&A interactive or team interviews videos and post them on your Youtube channel to inform your potential patients about your practice to build trust from patients.
  • Create dental procedures video demonstrations and post them to show transparency on how your procedures get done.

Youtube content creation and optimization takes a lot of planning.

It takes time to produce high-quality video content and, optimizing it needs to have a strategy to rank your video higher on search engines. The good news is dental marketing companies are catering to this type of dental marketing service.

4. Twitter

Twitter is another social media platform for dentists as it appeals to mass-generated customers. Twitter is all about client engagement and attracting attention by using branded hashtags.

Twitter Strategies

You can expand your oral content on Twitter by using these strategies:

  • Use hashtags related to dentistry to increase draw attention like #TeethWhitening
  • Share relevant dental content and synchronize them from your Instagram.
  • Have a live-tweet activity when you create an online dental conference.
  • When a patient raises concerns on Twitter, respond to their questions and concerns to make them know that you can handle customer service questions.

Are You Ready To Rise?

We have discussed the importance of social media to your dental practice. We also talked about the different social media platforms that you can use to maximize your social media presence. We also covered the effective social media strategies for each channel.

However, every strategy needs the flexibility to adapt. Social media trends change over time. Each plan needs to be flexible and consistent in adapting. You will see the progress on your social media page once you execute necessary changes and be consistent in connecting with your patient in the most authentic way.

In Rise DDS, we offer social media audit and marketing strategies fit for your dental practice. If you want to level up your dental marketing game, avail of our 30-minute free discovery call today.

The Ultimate Guide For Video Distribution and Marketing For Dentist

Distributing Your Dental Marketing Video

Distributing your dental marketing video on your channels is vital for your video success. It is the process of creating a product or service available for the consumer or business.

When you decide to distribute your video, make sure it matches your dental practice mission and vision and overall dental marketing plan.

Today, we will discuss the three ways on how to distribute your video using owned, paid, and earned distribution channels. Having the right balance to video distribution can boost your video engagements, spread your brand awareness and convert patients at every stage of the marketing funnel.

Let’s Get Started!

1. Owned Channel

An owned distribution is when you distribute your content on your channel. Using this moment will help you control the publishing date, your audience and your distribution strategy.

You can start by posting your dental marketing video on all your channels like your website, social media handles, email list, digital products, apps, etc.

Here are some of the owned channels that you can use to you should use to distribute your video:

Website

Include your video on your different website page. It will increase the chance of your video getting more views when posted across your website.

Blog

If you already have a dental blog, it is also a great dental marketing strategy to include your videos on your blog content. It will be easier for you to distribute and promote your video if you have informational and helpful content already to your audience.

Social Media (organic)

As of 2020, the Facebook video post engagement rate is 0.26%. It also drives 1,200 percent more shares than a post with links and images.

That is why social media is one of the best channels to post your video. Post your videos on all your social media handles like Facebook, Instagram, Twitter and more. Take note that each channel has different video resolution requirements.

Recommended Video Resolution:

Email

In marketing for dentists, Email distribution is one of the easiest ways to promote your dental office since leads who signed up on your email newsletter have already had an interest in your service and your content. Since you own the channel, you can publish it via promotional email or weekly newsletter.

2. Paid Channel

Aside from organic posting your video on your social media channels and website, Investing in your video distribution is vital to generate engagement on your video. It requires a balance of paid and organic reach to make the video engaging.

Here are some of the ways to integrate paid distribution:

Paid Social Media Post

Unlike Organic posting exposed to your followers on social media, paid posting helps you increase your reach by customizing your target avatar. In the paid posting, you can narrow down your target demographics such as their age, income levels, interest, location etc. It will filter your desired audience on your video.

You can start a paid post on your social media channels. Before posting, be mindful of the Facebook, Instagram and other social media advertising guidelines so your video will not get flagged and ultimately maximize its potential to reach more people to invest in your dental services.

If online advertising is challenging, there are dental marketing companies that can assist you.

Sponsored Content

It is a paid form of content by a company to promote another company produced in written, photo or video content to inform the viewer about your brand. The content delivery is still the same delivery on how a site creates its content.

It makes the sponsored content more authentic than a typical hard sell in your face copy. Because of this type of approach, sponsored content gets organic reach and engagement.

Influencer Marketing

Influencer marketing has changed the consumer behaviour game. 49% of consumers depend on what their favourite influencers recommend. Also, 40% had purchased something after seeing a product or service posted on Twitter, YouTube or Instagram.

Influencer marketing is when you reach out to influencers, or social accounts with huge followings, to promote your content, product, or services. Some Influencers may ask for a value exchange like your product/s or service for them to share your content.

There are also influencers with huge followings who may ask for monetary gains. When picking the influencer, be sure that their brand is in line with your brand. Check their engagement rate and if their following is legit.

If this might be challenging for you to find the right influencer to promote your dental marketing video or content, a dental marketing agency can help you choose the right influencer for you.

3. Earned Channel

Earned video distribution is generated organically for your brand’s content which you did not create or pay. For example, your patient mentioned your dental office Facebook page after his appointment without paying them to do so.

Other examples of the earned channels can be:

Social Media

Social media content posting about your service is a classic example of an earned channel. Encourage your friends or family to share your services or content. Make sure you ask them ahead of time and schedule your content early. Of course, do not forget to share your social media post on your account. Keep the ball rolling by creating incentives like giveaway raffle online.

Online Customer Reviews

Online reviews can increase your credibility. It can be from Google My Business review section, blog or website, or social media channels.

You can ask your patients to record a video testimonial or ask them to write an online review from your dental video in the comment section or your actual Facebook page or GMB. You can incentivize their positive reviews through discounts on their next visit or giveaway in return.

Traditional PR

Depending on the quality and type of your video, Televisions or radio channels may cover it. You can start reaching out to your local television or radio admin and look for shows targeted at your dentistry.

When contacting producers or writers of a show, remember that it is not about you. The key is to put yourself in their shoes and help them create content that could complement their theme for the upcoming month/s.

Perhaps, you can pitch the idea to a health talk show on how to take care of your teeth during the Christmas season and provide your dental video tutorial with your website and social media links on it. They got their content, and you got the exposure.

For PR efforts and strategy, dental marketing agencies can help you do the Traditional PR outreach for you.

Influencer Marketing

It is a type of dental marketing where an influencer recommends your service. It can mention it via video or social media posts. Your dental service can be used as a value exchange to implement this type of partnership.

It can be worth it as long as you know that the influencer you want to partner with your dental office is in line with your branding, has a legit following (no ghost followers) and has at least 3.5% and 6% engagement rates.

Which Type Of Distribution Should I Use?

When you plan, produce and distribute your video, it requires your goals as to why you created the video in the first place and your overall strategy.

It is all about trying the three distribution methods and assessing the return of impression and dental appointments on each. Research where your target avatar is available and focus on which distribution has the highest engagement.

Owned distribution is a great place to start since you have control of your content and channels. The more owned channel you have, the higher the chance to test which channel works the best.

For paid distribution, test every paid channel and dedicate your budget to the high converting audience.

Lastly, since earned distribution is free, it can be uncontrollable because cross-promotion or sharing can be from every online consumer.

Control what you can control like, your SEO ranking, to increase your online presence. Build better relationships with your online patients through replies or comments that can help you build your connection, engagement, and ROI. Be mindful of which earned channel will help you with your video goals.

Are You Ready To rise?

Just like video planning and producing, video distribution is a vital element in your dental video marketing. We have discussed the different types of video distribution, its examples and tips to distribute your dental video on those channels.

The key to successful video distribution is to try different channels to asses which have the greatest return of engagement, impression, and ROI.

Distributing, testing, assessing each channel might take some time. If you want to outsource this task, you can ask a dental marketing company to help you with their dental marketing services such as video production and distribution. Discover your video production and distribution needs. Get your 30-minute free discovery call today with us!

The 3 Secrets Of Successful Dental Referrals

How to Get More Successful Dental Referrals

The power of word-of-mouth marketing has proven its effectiveness as a form of social advertising in any business structure. A Harvard Business Review study shows that clients gained via referrals are more high-quality clients and displays brand loyalty.

Marketing for dentists using dental referrals has made many dental offices build their credibility online and within their community. This type of dental marketing strategy is easier to implement after you showcase the quality of your service to your existing patients.

Today, we will discuss the three secrets of dental referrals and how each referral type can increase endorsements from your existing dental patients, local businesses and community and definitely, the internet.

Success Secret #1: Internal Referrals

Internal referrals are coming from your existing dental patients’ positive feedbacks on your dental services and practice to other people. This type of referral has a high conversion rate to drive new patients because the reviews come from your existing patient reviews. If you want your current patients to recommend your dental office, here are the dental marketing tips that you can use:

Tip 1: Ask Your Patients

There is no harm in asking your loyal patients to refer to your dental practice.
Time your request to make it effective. If your patients are satisfied after the dental treatment, ask for referrals.

Try giving a branded gift bag for them to take home. Your patients will love to bring it with them afterwards.

Tip 2: Build An Internal Referral System

Create a referral section on your website to help your patients refer you easier. Discuss how your dental referral works and include a sharable link for them to share.

You can also try a traditional approach like handing out a survey via paper pad in your office. Ask your patient after the dental treatment or procedure for their feedback and introduce your referral program.

Tip 3: Create a Reward Program

A reward system can motivate your dental patients to recommend you to their social circles.

A free dental cleaning or check-up could help your dental patients remember your reward program. You can create a point system or give a discount to credit on their upcoming dental procedure.

Success Secret #2: External Referrals

External referrals can come from businesses and organizations. You can partner with a company or your community for value exchange. To break it down, here are the dental marketing tips that you can use to implement external referrals:

Tip 1: Build Relationships within Your Community

Building a healthy relationship with businesses and organizations can be meaningful as long that each party benefits. Exchange your dental brochures with your partnered business or organization with theirs and place them in your dental office and vice versa. You can also exchange positive online reviews with them and promote them on social media.

Success Secret #3: Online Referrals

One of the most effective referrals is online referrals. Established positive online reviews from your patients help your practice to drive new patients. Use these dental marketing tips to maximize your positive reviews on the digital space.

Tip 1: Ask for Google Reviews

Potential patients do their research and search you on Google. Positive reviews will give a great impression about your credibility to your practice. Once you create a Google My Business account, you can start asking your patients to leave a positive review on Google.

Tip 2: Social Media for Dental Referrals

Ask your patients to like and leave a review on your Facebook page. Create a widget that lets your patients send referrals to your practice via email or social media.

Ready To Rise?

If you want to implement these referral tips for your practice, we offer a free 30-minute free discovery call. We are happy to share more insights on how to execute dental referrals effectively.

The 3 Amazing Benefits Of Dental Marketing For Your Dental Practice

Dental marketing is one of the best ways to educate your existing patient about your dental practice. Marketing for dentists has never been easy to get started effectively and affordable. Thanks to tons of dental marketing strategies available online and dental marketing companies who assist in creating sustainable strategies to gain more clients and increase your revenue.

Strategies such as search engine optimization, email and social media marketing have proven to increase dental patient engagement, book online dental appointments, improve your brand awareness and overall impression on the digital space.

Want to know more about its benefits to your practice? Let’s check out the top dental marketing benefits and advantages when you leverage them in your practice.

1. Boost Your Online Presence

Since most of your patients will be online looking for dentists nearby their area, The main goal of the dental marketing strategies used by dental marketing companies is to increase your website ranking and credibility in the digital space.

Search engine optimization or SEO is one of the most vital keys to ranking your dental website higher in search results. Placing your dental website on the top search helps your gain a wider audience and target patients to your dental practice.

Website development and design help your site be visually appealing and professional to your target patients and increase the engagement of your viewers and your booking rate online.

The stronger your online presence, the better your chance to get online bookings for your practice.

2. Generate High-Quality Dental Leads with Measurable Results

A dental practice that leverages dental marketing has a high number of qualified leads. In dental marketing, you can always customize your strategy and the quality of your target.

You can narrow down your target avatar to increase the chance of better results. You can also create a lead magnet such as your newsletter or a free guide for your website visitor and collect their emails. Keep them engaged using email marketing and finally book an appointment with them.

In marketing for dentists using this approach, rest assured that those who sign up for your freebie product or newsletter are already high quality and interested patients to book your service. It will save you time, money while seeing visible results.

3. Cost-Effective than Traditional Advertising

Though traditional advertising such as radio, newspaper and television can still increase brand awareness within your local area, Ad expenses will vary. It will depend on the time of the day you will post your ad, the medium, printing cost, and ad space cost will round up your pockets. Additionally, the target audience is most likely the mass, and the time duration to advertise is limited.

Unlike in dental marketing, you can guarantee the longevity of the applied dental marketing strategy. For example, SEO services can still drive traffic and attract high-quality patients for a long time before SEO updates.

Ready to Rise?

Dental marketing is a game-changer in marketing your dental practice. A clear avatar of your target patient and dental marketing plan helps your practice stand out from the competition. It will help you execute your dental marketing strategies that drive measurable results.

There are tons of dental marketing companies that can handle your dental marketing plan and strategies. If you want to ensure that your practice increases its online presence, target qualified leads, and generate a high amount of appointments for your practice, we offer free 30-minute dental marketing consultation to assess your dental marketing needs and services.

The Ultimate Guide For Video Production For Dentist

Video marketing is an effective dental marketing tool as it demonstrates its effectiveness in engaging and converting audiences. Companies are now starting to see the value of investing in video creation as more consumers stay engaged with a brand that has more video content.

In marketing for dentists, video production varies on what your practice needs and preference. To give you more understanding, here are the different video types you can use for your practice.

Video Types:

  1. Commercials – 30 seconds to a minute short but striking videos that showcase your company’s strengths and features to summarize what your company can offer and its benefits. It is distributed for paid online advertising and television.
  2. Social Content Videos– Social content videos are short video clips created for social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.
    • Social Media Videos– These are usually 30-second fun and engaging videos to create traction to your social media page.
    • Facebook and Instagram Story–  is a short video or photo content that is only available for 24 hours.
    • Instagram’s IGTV– It is 60-minute with vertical video format for mobile-friendly content.
    • Linkedin video- It can be 3 seconds up to 30 minutes for an ad video. How-to Videos and storytelling about your practice and services are also video content ideas.
  3. Explainer videos – These are 3-minute videos or less that are short and efficient that explain and educate your target audience about your business, brand, product and services that you offer. Explainer videos aim to show your audience how you solve a problem and provide tools and services to make that happen with a call to action to choose your services.
  4. Video Testimonials – These types of videos are your automated credibility booster. It lasts from 30 seconds to 3 minutes. A patient who talks about their positive reviews using your product on a video increases your chance to get booked more.

Choosing the Right Video Type

Choosing your video type will depend on your end goal. In theory, Your video aims to raise awareness and create a call to action towards your practice. Do you want to educate your patients about dental procedures? Create explainer videos. Do you want to boost credibility? Produce a video testimonial.

Your dental marketing plan for your video will guide you before the video production process. Make sure to plan throughout before shooting any scene and digging your budget.
You can ask a dental marketing agency to help you plan your video marketing planning and strategy.

Video Production 101: The Three Stages of Video Production

Now that we discussed the different video types, we will discuss the 3 stages of the video production process. Dental marketing agencies usually have a production process estimated at 2-3 months.

These are the three stages of video production:

  1. Pre-Production
  2. Production
  3. Post-Production

Three Stages of Video Production

 

Pre-Production– It is the first significant step that covers your video production planning. It is the stage where you plan your video concept and approval, create production schedules and work delegation.

This stage has four steps:

  1. Brainstorm -this is where you have to be creative in building your video concept and story. Brain dump everything your team can come up with. A dental marketing agency can help you check your video idea, provide feedback.
  2. Script Writing – It includes your story outline, voiceover script, sound effects, visuals and music. A one-minute video is about 120 words. A two-minute video is 240 words.
  3. Storyboard– It included a drawing of each scene for the video. That way, your director and cameraman know what type of camera angle they will use based on the visuals. You can hire a professional artist or ask your dental marketing agency or production company to hire one for you.
  4. Booking and Preparation– it include organizing and hiring talents, video production calendar distribution, contact sheet creation.

Production- It is the stage where you execute the scenes after you plan your video. At this stage, you don’t need to worry. Dental marketing companies can help you out in shooting your videos using their professional equipment.

This stage has three steps:

  1. Audio/Visual Quality -Before shooting, you have to test all your audio and video equipment. Make sure that your video shots are the same as your storyboard.
  2. Lighting– It sets the mood and tone of your production. Double-check if it is completely working.
  3. Design– Check your setup, make-up, outfit, and props. Have a complete inventory of the small details that make the difference.

Post-Production – It is the video editing and graphic designing stage. Your hired dental marketing agency will take care of the editing process for you.

  1. Visual Effects – It includes editing scenes and mixing the right colour preset for your video.
  2. Sound Effects– It includes mixing the sound elements with the videos, adjusting the narration or dialogue.
  3. Graphic Effects– It includes editing font text, special effects for intro and outro, logos, names, product graphic design etc.

Ready to Take Your Shot?

Choosing the right video type will depend on your goal and marketing plans. We have discussed the three stages of video production. Preparation before the n will help you ease any problems which happen during, before and after producing your video. Video Production can be tricky and technical. If you want to do it right, you can always consult and hire a dental marketing agency for this type of dental marketing service.

3 Easy Dental Marketing Tips To Attract High-Quality Patients

Dental Marketing is a key to the success of any dental practice. In theory, a dental practice needs to book 24-50 patients per month to thrive.

To stand out and attract new dental patients to your practice, you need to offer not only the dental services that most of your competitors are already offering with competitive pricing accompanied by a great dental marketing plan and strategy.

In Marketing for dentists, the first step in creating a solid dental marketing strategy is to create a SWOT analysis.

For some who are not familiar with this term and process, it is a process to which you will identify your strengths, weaknesses, opportunities and threats of dental practice.

In marketing your dental practice, the first step is always a SWOT session. Just in case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities, and threats.

  • Strength: What makes your dental practice stand out from another dentist within your area? List down all the points that you can leverage from your competition.
  • Weakness: Check your feedback box. What are the slightly negative comments that your patients have? Better yet, ask yourself and your team the challenges you have to operate your practice effectively.
  • Opportunities: What are the gaps that you can see for you to grow as a practice?
  • Threats: What are the possible unexpected scenes and factors you need to prepare and back up your practice.

Once you create your SWOT analysis, you can position your practice better using the dental marketing tips that we will show you.

Tip # 1 – Patient Referral Bonus System

There are tons of dental marketing trends and strategies which are available online. However, word-of-mouth marketing from your existing patients increases new patient growth up to 70% for an established practice.

To be consistently remembered, allow them to extend your service from their network by offering a patient referral bonus system.

Create a referral card and display it at your office. In return, offer a discount or a dental product to the existing patients who recommended you to their friend that booked an appointment. It is a win-win for you and your patient.

Tip # 2 – Leverage Patient Reviews & Online Presence

Most of your new patients will pretty much be online. 85 percent of consumers use the Internet to search for local businesses. 72% of patients check for clinic reviews before they decide to set an appointment.

Dental marketing strategies such as creating a google my business account, building your 5-star Google reviews, and an optimized website can help you improve your online reputation and presence to new patients.

Ask for your existing patient to leave a positive review on Google and your Facebook page.
Double-check your website speed, its navigation and your content. Make your content, images, and videos aesthetically consistent, friendly and engaging. It removes the fear of some new patients attending your office if your website looks warm, informative, and welcoming.

Tip # 3 – Build A Well Trained Team

Dental marketing ideas and trends come and go, but every time your new patient attempts to book an appointment, their last decision to either go to your office or not will depend on their first impression of the admin who answered the call.

Enlighten your team on the importance of enthusiasm in booking one patient from the phone calls. Train them on how to properly present your practice and services to a new caller.

Get Started

Planning and executing dental marketing ideas can be challenging, especially if it’s something you haven’t done before. Remember, you don’t need to do it yourself.

At Rise DDS, we offer consultation that appeals to your dental marketing needs and effective dental marketing services that suits well with your dental practice.