Guide For Video Production For Dentist

The Ultimate Guide For Video Production For Dental marketing

Video marketing is an effective dental marketing tool as it demonstrates its effectiveness in engaging and converting audiences. Companies are now starting to see the value of investing in video creation as more consumers stay engaged with a brand that has more video content.

In marketing for dentists, video production varies on what your practice needs and preference. To give you more understanding, here are the different video types you can use for your practice.

Video Types:

  1. Commercials – 30 seconds to a minute short but striking videos that showcase your company’s strengths and features to summarize what your company can offer and its benefits. It is distributed for paid online advertising and television.
  2. Social Content Videos– Social content videos are short video clips created for social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.
    • Social Media Videos– These are usually 30-second fun and engaging videos to create traction to your social media page.
    • Facebook and Instagram Story–  is a short video or photo content that is only available for 24 hours.
    • Instagram’s IGTV– It is 60-minute with vertical video format for mobile-friendly content.
    • Linkedin video- It can be 3 seconds up to 30 minutes for an ad video. How-to Videos and storytelling about your practice and services are also video content ideas.
  3. Explainer videos – These are 3-minute videos or less that are short and efficient that explain and educate your target audience about your business, brand, product and services that you offer. Explainer videos aim to show your audience how you solve a problem and provide tools and services to make that happen with a call to action to choose your services.
  4. Video Testimonials – These types of videos are your automated credibility booster. It lasts from 30 seconds to 3 minutes. A patient who talks about their positive reviews using your product on a video increases your chance to get booked more.

Choosing the Right Video Type

Choosing your video type will depend on your end goal. In theory, Your video aims to raise awareness and create a call to action towards your practice. Do you want to educate your patients about dental procedures? Create explainer videos. Do you want to boost credibility? Produce a video testimonial.

Your dental marketing plan for your video will guide you before the video production process. Make sure to plan throughout before shooting any scene and digging your budget.
You can ask a dental marketing agency to help you plan your video marketing planning and strategy.

Video Production 101: The Three Stages of Video Production

Now that we discussed the different video types, we will discuss the 3 stages of the video production process. Dental marketing agencies usually have a production process estimated at 2-3 months.

These are the three stages of video production:

  1. Pre-Production
  2. Production
  3. Post-Production



It is the first significant step that covers your video production planning. It is the stage where you plan your video concept and approval, create production schedules and work delegation.

This stage has four steps:

  1. Brainstorm -this is where you have to be creative in building your video concept and story. Brain dump everything your team can come up with. A dental marketing agency can help you check your video idea, provide feedback.
  2. Script Writing – It includes your story outline, voiceover script, sound effects, visuals and music. A one-minute video is about 120 words. A two-minute video is 240 words.
  3. Storyboard– It included a drawing of each scene for the video. That way, your director and cameraman know what type of camera angle they will use based on the visuals. You can hire a professional artist or ask your dental marketing agency or production company to hire one for you.
  4. Booking and Preparation– it include organizing and hiring talents, video production calendar distribution, contact sheet creation.



It is the stage where you execute the scenes after you plan your video. At this stage, you don’t need to worry. Dental marketing companies can help you out in shooting your videos using their professional equipment.

This stage has three steps:

  1. Audio/Visual Quality -Before shooting, you have to test all your audio and video equipment. Make sure that your video shots are the same as your storyboard.
  2. Lighting– It sets the mood and tone of your production. Double-check if it is completely working.
  3. Design– Check your setup, make-up, outfit, and props. Have a complete inventory of the small details that make the difference.



It is the video editing and graphic designing stage. Your hired dental marketing agency will take care of the editing process for you.

  1. Visual Effects – It includes editing scenes and mixing the right colour preset for your video.
  2. Sound Effects– It includes mixing the sound elements with the videos, adjusting the narration or dialogue.
  3. Graphic Effects– It includes editing font text, special effects for intro and outro, logos, names, product graphic design etc.

Ready to Take Your Shot?

Choosing the right video type will depend on your goal and marketing plans. We have discussed the three stages of video production. Preparation before the n will help you ease any problems which happen during, before and after producing your video. Video Production can be tricky and technical. If you want to do it right, you can always consult and hire a dental marketing agency for this type of dental marketing service.

The Ultimate Guide For Video Marketing Planning For Dentist

The Ultimate Guide For Video Marketing Planning For Dentist

The Rise of The Video Creation and Marketing

Today several companies are utilizing the power of video marketing to generate engaging leads. The demand to produce video content has increased this year (2021). An average person will consume 100 minutes of video watch time.

Brands understood that the written content and social media graphics alone are not enough to engage consumers. A staggering 92% of digital marketers strongly expressed that video is a great tool to promote marketing activities. Video content from brands is favoured by 54% of the consumers.

Before, marketing for dentists using video marketing was more challenging to create as videos are technically challenging to publish consistently and more expensive to produce.

Thanks to user-friendly software and digital marketing agencies, several startups and other companies to join the video marketing wagon. In fact, In the United States alone, digital video marketing is a $135 billion industry. Businesses and brands already know the demand for videos from their consumers and the growth opportunities in video marketing.

The question is, do you want to apply this type of dental marketing and its abundant growth to market your practice?

For some, you probably know the importance of video marketing.

There are many factors why your dental practice hasn’t released any branded video content just yet, or maybe you are not producing branded video content regularly.

That is why we created the ultimate guide for video marketing planning for dentists like you.

Let’s get started!

Setting Your Video Marketing Strategy

Every dental marketing type has its strategy. A well thought research and plan set you up for your video marketing production and success.

Here is the step by step process on how to plan your video marketing strategy:

  1. Identify your video end goal
  2. Specify your target audience
  3. Leverage The Power Of Storytelling
  4. Check your creative sources requirements
  5. Follow your timeline.
  6. Maintain a Realistic Budget

1: Identify Your Video End Goal

Consider which type of dental marketing funnel you want to focus on which is your target priority. The goal of your video should catch attention in its first 3 seconds. It should raise awareness and show how to solve the problem and create a decision. Each funnel has different goals. Each goal needs to have a video that achieves those.

The video marketing funnel

2. Specify Your Target Audience

There are the riches in the niches. If you narrow your target audience, your message will be customized based on their behavior which is more likely to engage and get better results. In creating your client avatar, identify who your dental service is for.

Be specific such as their daily routines, hobbies, where they can be seen most of the time (online or in an office), financial status, the type of insurance they use if they have one. The more narrow you are, the more vivid your dental marketing strategy will be.

3. Leverage The Power Of Storytelling

Storytelling is the highest form of connecting. Outlining your story will help you visualize the scenes in sequence.

Each story element should take the viewer on a journey and align with your brand’s mission.

Consider the emotion you want your audience to evoke. Does it happiness, excitement, inspiration? It can be many different feelings. Take notes of those feelings and incorporate them with your script.

If you think this process takes time for you, hire a dental marketing agency to help you out with the story concept and your script.

Four Elements of a great video

4. Check Your Creative Sources Requirements

As you create your story, note the people who will need to approve your video before actually producing it (your co-owner, your marketing department, staff etc.) and the turnover to implement their feedback.

5. Commit to Your Timeline

When you plan your video, take note of your timeline and deadlines. Each stage should have a timeline. The planning, production, marketing timeline should be on the track. It will help you and your team to be informed about the things to do at a given moment and the changes in deadlines.

Have a hard time managing your marketing schedule? Tons of dental marketing agencies can help you out to keep your schedules on track throughout your timeline.

Video marketing planning timeline

6. Maintain a Realistic Budget

Any dental marketing activities and efforts will also depend on your practice or department budget.

You can choose to have your shoot in-house or hire a dental marketing agency or production company to create your video.

Ask dental marketing agencies for reference of how much these services such as scriptwriting, directing and video shoot, video editing and social media distribution and marketing. Make sure to research thoroughly to meet your budget and the video quality that you need.

Final Thoughts:

Video marketing is an effective dental marketing tool as it demonstrates its effectiveness in engaging and converting your audience into loyal consumers. Companies are now starting to see the value of investing in video creation as more consumers stay engaged with a brand that has more video content.

We have discussed the different video marketing planning stages and provided tips on how to plan each process. For a busy dentist like you, who wouldn’t have the time to master or DIY your video? Ask a dental marketing agency if they offer dental marketing services like this to ensure your video marketing success. You can call us for a free 30-minute discovery call.

5 Easy Dental Marketing Tricks To Promote Your Practice This Halloween

5 Easy Dental Marketing Tricks To Promote Your Practice This Halloween

If you think quarantine will stop consumers from celebrating Halloween this season, think again. This 2021 Halloween sale is going up to 48% compared to the last 2020 Halloween candy sales.

Though you might not like cavities for your patients, this season is also an opportunity for you to give them tricks, inform, entertain and educate them on how to take care of their oral health while enjoying their Halloween treats.

In marketing for dentists for this season, we came up with five easy dental marketing tricks to promote your practice this Halloween.


1. Let’s Get Dressed!

Whether you have a child patient or someone young at heart, This is an opportunity for you to invite your patients to wear their costumes to their actual dental appointments.

Create a social media campaign that invites your patient to wear their favourite costumes and offer a prize for the best costume winner at the end of Halloween. You can also give a prize discount to the actual patients who arrive in your office with their costumes during or their next visit.

Incorporate the call to action into your social media campaign to encourage them to like your Facebook page and tag their two friends as part of the competition.
You can take pictures of your patient with Halloween costumes and post them on social media for more engagement for your dental office.

Bonus Tip: You can dress up as a tooth fairy if you want to create humour and make your dental clinic more memorable and fun for your patients.


2. Knock, knock! Trick or Tiktok?

Ah yes, TikTok. It is one of the highest emerging social media platforms in the digital space, having 1 billion users for this app. That is why some dental practices use this app to create informational videos and spread awareness and engagement to their potential patients online.

You can post your tips for your patients on how to properly brush their teeth and other tricks to take care of their oral health during Halloween. Experiment with video content like creating a scary Tik Tok video telling a tale of a patient who did not go to the dentist for a decade.

You can also ask a dental marketing agency for content suggestions and inquire if they offer video creation under their dental marketing services. It might be something new for you to try, but with the right team to execute this dental marketing strategy.


3. Sweeten the Season with Candy Buyback

It is another dental marketing strategy for this Halloween to promote a cavity-free after this season. Promote this event on social media and encourage patients to bring back their candy to your dental office (where the event will occur) in exchange for cash, coupons, discounts, or Halloween hygiene kits for kids.

Add instructions for your target patients to like your Facebook page and tag two friends in the comment section to participate in this event.

You can donate all the treats to non-profit organizations you like. It is the best of both worlds for your practice, your patients and the betterment of your community.

You can inquire from dental marketing agencies to assist you with this type of campaign.


4. It is Time to Decorate Your Office!

Transform your dental office into a Halloween theme interior. It is the perfect time to be creative and fun for your patients to enjoy visiting your dental office this season while promoting oral health.

Creating a Halloween theme such as a Dental Dungeon can be fun with the funny decorations on every corner of your office. It will help your anxious dental patients ease their anxiety to attend their appointments.

Use this season to create a fun and welcoming office to build a patient office. This dental marketing idea is one of the classic but timeless ways to promote your practice.


5. Create “Spooktacular” Trending Content

Using trending content can help your practice anchor this to your field creatively to your patient’s experience.

Create a funny meme for faster social media engagement.

Given example is utilizing Netflix’s megahit show: Squid Game. It is an action thriller survival drama that sits on top of the latest Nielsen streaming rankings.

You can use some remarkable scenes from this show or other shows that you prefer and recreate some funny and relatable memes during this Halloween.

Given an example of the Squid, the Game scene was during the Red Light, Green Light game. One of the legendary scenes was when the protagonist, Seong Gi-hun runs and slipped into one of the dead player’s hands. Ali; another player held him as they try to balance and stay still so they can both survive.

You can apply this scene to when you try to “save” your patient’s oral health during Halloween. Here is a clever and funny example of it.

If it is creatively challenging for you to create trending content on your own, ask some dental marketing companies to assist you.

Final Thoughts:

Halloween season is almost near and what more you can do as a dental practice is celebrate together with your patient.

We discussed five easy dental marketing strategies you can incorporate into your practice to help you engage with your patients, boost your online presence and serve the community as well.

For more dental marketing ideas for your marketing calendar, you can book a free discovery call here.

5 Great Tips To Brand Your Dental Practice

5 Great Tips To Brand Your Dental Practice

In any successful business, your dental practice needs to have a memorable brand. An established and consistent branding will help your practice stand out.

Your dental practice brand is your promise to your patients. The expectations that they will get from your service, your team and your practice.

Your branding is also how you portray an image of your dental practice derived from you, who you are and your team.

In marketing for dentists effectively, your brand awareness and the value of your practice is the frame that will help you to stand out from the competition and generate new patients. Take note that a better brand means better dental marketing results.

When building your dental brand, you have to raise positive emotion, strong enough for them to take action.

Before we give you tips to brand your dental practice, let’s discuss what branding is.

According to the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”

Take note that the word was “distinct.” There are a lot of dental practices that offer the same services within your area. That is why your dental practice name, marketing collateral and designs, and message should separate you from the competition.

Positioning Your Dental Practice Brand

When positioning your brand, you have to understand the brand fundamentals and components.

It will help you create a consistent brand that will resonate with your target audience in dentistry. The brand components and fundamentals are the following:

  • Mission
  • Vision
  • Guidelines
  • Logo
  • Website
  • Media

Today, we will discuss the five great tips to brand your dental practice.

1. Identify Who You Are A Practice, Your Mission and Vision

In branding your dental practice, you need to know who you are. It should answer beyond your expertise and services, but this should answer the question as to why your patient should choose you over other dentists within your area.

Use this list of questions for your discovery process and to answer and check what makes your practice different from the others.

  • What are my strengths and weaknesses as a brand?
  • What is my unique selling proposition?
  • If I were to create my marketing materials, what would it look likes?
  • How am I going to market my practice?
  • How will I strategically distribute my brand messaging consistently across different channels?

When answering this checklist, you need to be honest and diligently follow through in taking action on each answer.

The next thing you have to do is to create your mission and vision statement.

Your brand mission defines the purpose of building your practice and its impact on your community and the world. It answers the big “Why” you are doing what you are doing.

In crafting your mission statement, you have to be honest with your values and the impact you want to give to your patients and the community. It should also focus on what you are doing today.

By being truthful and pushing through with the inner work, you were able to identify how you are unique from other dentists within your city and finally resonate with the dental patients in line with your branding.

On the other hand, your brand vision is the long-term and sustainable goal you want to achieve. It should be concise and clearly explained. Your vision will serve as your organizational compass to track your progress. It focuses on your goals for tomorrow.

Hand in hand, your mission and vision hold the key for your practice’s long-term growth and sustainable goals in line with your branding.

It might be overwhelming to figure things out by yourself but, dental marketing companies can help you figure your brand identity and craft your mission and vision.

2. Create Your Unique Selling Proposition

An impactful dental branding requires your strengths and unique features that convert them into your unique selling proposition. In building your brand practice, you want your dental practice to come across as original rather than a commodity. Knowing who you are, your strengths, values and uniqueness will separate you from an endless competition to win the lower price for your dental service.

So getting your USP is important during the branding process.

In finding your secret sauce, start reflecting and answering these questions:

  • Who is my ideal target patient?
  • Why did I get into the dental profession?
  • What makes me unique as a person?
  • How are my techniques different from other practices?
  • Why do my existing patients still choose me?

It may take some time for you to think through how you can stand out when you offer the same services as your competitors.

Take some to ask your family, friends, your team and even your patients to describe their experience and a specific feeling they get from your practice.

Your USP should answer these questions:

  • What can you provide from your practice that is unique?
  • Why should someone set an appointment with you, instead of a variety of other options they have in hand?

Your USP is the heart of your brand message that makes your patients connect with you as a practice and on a deeper level.

Remember to take time to create your USP. Selling a target patient does not mean you will only say: I have 20 years of experience in dentistry.

Though this is also good, there is nothing unique about it as other dentists have the same years of experience. So be specific about your USP.

Perhaps your niche is more on Children’s dental care that eases a child’s dental anxiety when visiting for a dental check-up of procedures. From this, your USP can be: Children friendly Dental clinic for your Kid Anxiety-Free Dental Care.

It is now unique since you anchor the feeling they would get from the niche you focused on. So take your time and learn how to find the perfect angle for your practice.

An impactful dental branding requires your strengths and unique features that convert them into your unique selling proposition.

You want your dental practice to come across as original rather than a traditional commodity. Knowing who you are, your strengths, values and uniqueness will separate you from an endless competition to win the lower price for your dental service.

In finding your secret sauce, start reflecting and answering these questions:

  • Who is my ideal target patient?
  • Why did I get into the dental profession?
  • What makes me unique as a person?
  • How are my techniques different from other practices?
  • Why do my existing patients still choose me?

It may take some time for you to think through how you can stand out when you offer the same services as your competitors.

Take some to ask your family, friends, your team and even your patients to describe their experience and a specific feeling they get from your practice.

3. Create a Consistent Brand Look and Design

Once you know your unique selling proposition and brand identity, the next step is to create a consistent brand design.

A long-standing great brand impression for your dental practice needs to have a distinct and consistent brand design across different channels.

Brand design consistency increases your patient’s memory about your brand through colours, design elements, and how frequently you show up for your practice.

To start with, here is the list of the things you need to consider when building your brand design:

Brand Bible – This is your style guide that consists of a set of rules on how your brand should look. It will guide you to have a consistent look for your dental practice across different platforms and channels based on your organizational goals to support your USP.

Logo – It is your graphic symbol or customized text to identify your dental practice. Your logo is placed on your website and your social media profile, and the print banner.

Make sure that your logo represents your brand clearly and consistently and your practice purpose and personality.

Website– It is your online representation of your dental practice. Having a great design and optimized website can give a first great impression to your target patients.

Marketing Assets or Collaterals– This includes images, videos, brochures and social media graphic posters. Having customized and consistent media will gain more credibility and trust from your potential patients. You can hire a dental marketing agency to assist you in your dental clinic photoshoot to capture your office interior exterior, staff, and actual patients–with their permission.

Your company video can have a sneak peek of the actual owner, your team, explaining your why and what makes your practice different, an office tour, together with your patient testimonials.

With the right dental marketing agency, you can also create sets of explainer videos to educate your patients online about dental procedures.

Creating designs and marketing assets can take a lot of your time. The great news is there are a lot of dental marketing agencies that offer dental marketing services for your branding needs.

4. Create A Consistent and High-Quality Content

Content consistency is the key to building brand loyalty. You have to show up every time to your patients to create connections and trust with them.

If you also want to attract high-paying patients, you also need to keep on publishing high-quality content. Not just something that you can post just for the sake of posting.

Your content should always resonate with your values and brand voice. Aside from the benefits of your dental services, what type of communication style do you want to integrate across different channels for your practice?

Do you want to have a friendly but informational brand voice for your children-friendly dental clinic? Or do you want to instill credibility but a bit of a personal touch to target patients who have PPO type of insurance?

Each target patient demographic needs to have a distinct type of content.

Once you determine the content type and your brand voice, integrate it with your dental marketing strategy.

Have a different type of messaging length per channel.
Twitter has a text limit of 280 characters. Facebook has a text limit of 63,206 characters.

From this, be mindful of making the most out of your online post as there is an optimal reading time for the online audience until they get bored.

Your Facebook and Instagram bio should have at least consistent content of what your practice is all about. Each social media post should be showcasing who you are and your values aside from the dental services you offer.

Have a social media post at least 3-4 times a week across different channels to gather enough data if your brand designs capture and retain an audience.

The same goes for your website. It should have the same brand consistency across different website pages.

Have a quick check of your about section. Having a set of your certification indicated on your website is good, but of course, it is supposedly given that you have the experience.

The question is, what else can you bring to the table? You can try adding your interest or your quick backstory as to why you started your profession. Do you have any activity concerning the community you live in?

Showing that you are authentic and vulnerable at some point, will make you more relatable to your patients.

You have to leverage the power of storytelling so you will eventually create your marketplace and attract the best patients resonating well with you as a person, not just your practice.

Storytelling is the highest form of engagement. When you combine it with consistent and authentic content, your practice will set you apart from other generic and service-based content.

5. Build Your Brand Dental Marketing Plan

Branding is not just your colour scheme, logo or brochure. It is more on the strategy in line with your business goals.

When you plan for your dental marketing, you have to niche down to which channels you will only focus your dental practice.

Take note that your target patient will have different turnover rates.
For the business-to-customer transactions, it will have shorter touches to generate leads. For B2B, it requires six to eight touches.

So for your dental marketing strategy, you need to set a couple of persuasive marketing campaigns across different channels.

Create a set of blogs for your website and include a downloadable checklist in exchange for them to generate email leads. You can also conduct email marketing for your newsletter every week or promote your dental services promos and referrals.
Post a relatable holiday on social media to increase your organic reach through hashtags used for that holiday.

You can also be playful and post memes of funny reaction videos about dental care hacks you watch on Tiktok. It will make you more relatable and drive more traffic on your social media channels.

Lastly, you can run online ad campaigns on Facebook and Google for you to get seen on the top page of Google and your potential patients’ Facebook feed.

Creating a consistent and synchronized dental marketing strategy takes a lot of preparation and work to execute and analyze if there are any results.

Hiring a dental marketing agency to do the work for you will ease your worries about doing your dental marketing strategy and execution right.

Final Thoughts:

Branding your dental practice is a vital ingredient towards sustainable dental practice operations.

It is the soul of your dental practice and showcases your purpose of starting your practice. Without a strong brand, you will not be able to present your uniqueness outside your services.

Your patients might choose other offices that perfected and presented their branding well. We have discussed the brand fundamentals and the tips to brand your dental practice. However, if you want to ask for professional brand advice from experts, you can avail your 30-minute free discovery call here.

7 Easy Dental Website Checklist That Converts Traffic To Appointments

7 Easy Dental Website Checklist That Converts Traffic To Appointments

Many dental patients prefer searching and booking their dental appointments online.

That is why your website is a great dental marketing asset that you need to invest in for your practice.

In marketing for dentists, there are social media channels where you can create a page for your dental office. However, you cannot put all your cards on one deck.

Proving the importance of diversifying your online presence through a website was when Facebook and Instagram shut down last October 5, 2021.

Since many businesses were relying from these social media channels to operate, they were affected by this incident.

The key is to have a backup so that when social media moguls unexpectedly or permanently shut down, Your website will still keep your online presence run and book appointments for you.

When creating your website, remember that it should have a great visual impression on your potential patients.

In fact, According to research from Stanford University, 46.1% of people prioritize the website design as a determining factor of whether or not a business is credible enough.

Just like on every dental marketing strategy, your website should not only look aesthetically pleasing but should also be in line with your brand.

Its main goal is to inform your online visitors about your practice and services.

Your website visitors’ experience should be convenient, user-friendly and pleasing enough to make it easier for them to book dental appointments.

To help you see the key ingredients of what makes a great website, we have created a website checklist that will help you to convert traffic to actual dental appointments.

1. Clear Website Navigation

Your dental website design needs to be responsive and easy for patients to navigate.

Your website should be logical, and your content should be easy to understand and intuitive based on the screen size, and device orientation.

Your design elements should be high resolution, and your font style should be legible.

Since 63% of people search online using a mobile device, your website should also be mobile-friendly. Your website design and features should also look proportional on both browser and mobile devices.

Flexible navigation will help your potential patients to contact and book you easily in just a click away.

Your top bar and footer should include your contact information, alongside workable social media icons and links.

Make sure that you include click-to-call for your patients to book you.

It also creates better opportunities to contact your practice either through your number or social media channels.

Lastly, check your website speed. The ideal mobile speed is under two seconds.

Is the loading time at least 3 seconds or less? If it did not meet the required speed, consider removing installed plugins you don’t use, enable file compression, or remove bigger photos that affect the loading speed.

If you don’t know how to test your site speed or professionally check your site navigation, a dental marketing agency can help you accurately test and report your site.

2. Create Multiple Website pages and Asset

Dental marketing companies offer dental marketing services for website development that include website pages that showcase who you are as a brand, your service, testimonials, and contact details.

For your homepage, you need to capture the audience right from the start.

Make it clear and concise for your visitors who you are, your why, and what you are offering.

Have a balance of professionalism and personal touch on your homepage to make it relatable.

You can redirect your audience to your “about us” section of your website to know more about the history of your practice and story, expertise and your team’s overall experience in dentistry.

You can also include a quote that is related to your brand promise for your patients.

Add a high-resolution of photos and videos of your office, team, and patients and sneak peek of your procedures and include a call to action to message you for inquiries.

It looks better to include your team’s photo and not just a stock photo so you can instantly build trust with your potential patients.

Speaking of trust, you can always ask your top patients for their testimonials. It will give you a credibility boost coming from your existing patients.

Then include a call to action button to contact or book you online. Your contact information should be visible on the bottom part (footer) of your website.

It includes your address, office hours, social media links and office numbers and email. It will also be better to embed a google map where your visitors can check your exact location, see your online reviews.

3. Brand Focused Website Copy

Your main website page needs to have a clear copy that represents your branding and unique value proposition.

Right from the start, you need to convey to your online visitors who you are, your services, and what makes your practice different from others using an impactful headline.

A great brand slogan will set you apart from your competitors.

Create a strong copy showcasing your offered value throughout your website pages.

A well-thought description of your services and packages and how they benefit your patients stand out amongst the competition.

If you want to have a highly converting copy, you can create a survey to your top patients to help you develop the commonly used language and cater those words to make your website copy.

Learn your target patients’ top fears and worries. How does their schedule would look like?

Create a copy that will answer all of those questions and doubts. Removing your patients’ fear and meeting in between their needs will lessen any questions, build rapport, and increase convenience for them to book you.

Hiring a dental marketing agency for a highly converting and brand-focused copy for your website is ideal if you want to stand out and convert your traffic to booked patients.

4. Call to Action Should Stand Out

Do you have any current promos for your patients? Utilize a call to action for this campaign on your homepage.

Make your buttons to book an appointment or sign up for your newsletter stand out.

Is it enticing to click? Use the correct colour, text, button design, and placement can help you grab attention for your patients to book your practice.

Your “book” buttons should be easier to recognize. Place them on the right part of the home page and other pages.

Add a patient online form on your website and add an option for patients to pay you online. Make it super easy for them to contact you from your call to action buttons.

If you are not sure what an effective call to action might look like, dental marketing agencies are offering consultation for which call to action suits the best for your dental practice goals.

5. Install Trusted plugins

Plugins allow your website to operate some features. They should be installed because your website will not run well without them.

Install plugins that are important for your WordPress site.

A WordPress Backup Plugins assist an installation backup and migrate or restore the crashed site. A security plugin to help your website be more secure.

A contact form plugin is needed to collect contact details and order forms and an SEO plugin is used to optimize your website for search engines. It also optimizes your content title, your meta descriptions or any keywords that you want.

Remember, only install plugins which are necessary because the more plugins installed on your website, the more plugin problems occur including slowing down your website.

As many fancy plugins, you can install, keep in mind that the goal of your website is to convert. If your users have a poor website experience due to a slow website from plugins, you will lose your customers. Remember, less is more.

6. Activate Google Analytics

Google Analytics keeps track of all your content that receives views and shares from your website and your level of progression.

From the data collected, you can improve the most viewed blogs to improve their appeal to the customers.

Google Analytics gathers the data of your blog page views. From the given data, you can improve your top blog to generate more traffic.

Ensure that Google Analytics is installed on your website to improve your chances of booking a patient or subscribing to your newsletter.

7. Create a Lead Magnet

Creating a lead magnet is an essential and powerful tool in dental marketing because it helps you build email lists from a willing target.

It helps you build rapport and customer relationships and improve sales. You can create a dental hygiene checklist to be given for free for your leads.

Make sure that even though it is a freebie, your patients will learn from it and improve their lives.
Once you create your lead magnet, create a social media campaign for gathering new leads.

If you want to create a professional lead magnet and execute an effective campaign, you can always ask a dental marketing agency to do it for you.

Final Thoughts

Aside from having social media pages for your dental practice, having a website during this digital age is necessary. You need to have a backup to where you can still target your lead patients even when social media sites might shut down.

We discussed our seven easy dental website checklist to guide you on how to start or rebrand your website that converts your traffic into appointments.

Even though, this guide can help you kickstart your website, hiring a dental marketing agency for this type of dental marketing service will make your website development easy and make you book an appointment more effectively.

Not sure where to start with your website? Contact us for a 30-minute free dental marketing consultation today.

Why Your Dental Practice Needs A Marketing Agency

4 Reasons Why Your Dental Practice Needs A Marketing Agency

Being a dentist requires a full sense of responsibility and accountability.

From attending to your patients’ needs all day, making sure all your dental operations are intact, and your team is working together closely to serve your existing patients’ needs.

However, treating existing patients is equally as important as acquiring new ones. Getting new patients may be a bit out of the box for you especially most of your potential patients are online and traditional marketing such as radio ads or print marketing will not make the cut.

Dental marketing has evolved since we live in the digital era and online visibility and credibility are one of the bases of whether or not your potential patients will book an online appointment with you.

Whether your dental clinic has a website or a social media page, getting “ website traffics” or “clicks” from social media ads doesn’t mean your “do it yourself” dental marketing will convert into high-quality paying patients.

We all have 24 hours a day, and as a busy dental practitioner like you, you will not have the time to learn how marketing for dentists works nor ask an admin staff to become an instant dental marketing pro.

Outsourcing the right dental marketing agency for your dental practice can ease the weight of your shoulder of figuring things out by yourself.

To give a sense of clarity, here are the top five reasons why you need a marketing agency for your dental practice:

Guaranteed ROI

You might think that hiring a dental marketing agency might cost a lot, however, most dental marketing agencies are results-driven and flexible with their pricing. They make sure that your budget is for a specific marketing campaign that has a guaranteed return of investment by means of new patients coming in from their marketing effort.

If the campaign is not making the most return of investment, they provide additional insights to where you can focus your budget on other marketing campaigns that will achieve your desired return of investments. A reputable dental marketing agency has the ability to guarantee you a new booked patients’ name from the marketing campaign they have executed.

Consistent Marketing Strategy

Though dentistry is evergreen essential care, if you want to keep the money coming in, consistent dental marketing is what makes your existing and new patients keep booking.

As a busy dental practitioners like you, we understand that focusing and serving your patients is what you should be consistent with, and wearing multiple hats may result in overwhelm and disorganization.

The key is to plan consistent marketing campaigns planned throughout the first six months to a year’s worth. One dental marketing strategy alone is not enough to test to which marketing effort will result in a higher return of investment. A long-term marketing campaign can book consistent patients considering that number of patients booked can be seasonal.

Dental marketing companies have the manpower to create consistent marketing plans and to track campaigns from quarter to a year. They can help you create an inbound marketing process, attract actual high-paying new clients and retarget your existing patients consistently.

Target and generate high-Quality patients

The common misconception about high-quality patients acquisition and retention is that most patients will visit a clinic nearby. However, considering that most of your patients are online, dental clinics that hire a dental marketing agency can reassure that they can be seen on top search results when their patients search.

Setting an effective social media campaign targeting patients not only living within your area but regions outside your clinic and actually shows results of booked patients from that campaign is one of the advantages of hiring an experienced digital marketing agency.

Remember, that each patient has different dental care needs and setting multiple and effective dental marketing campaigns per defined targets will help you identify the common purchasing pattern of high-quality patients to the lower ones.

From there, you can strategize the perfect message for those high-quality leads and execute dental marketing services and strategies that can guarantee consistent high-paying clients booked every month.

Updated marketing software and forecasted trends

Having up-to-date software to execute your dental marketing operations and efforts is important in order to run multiple and automated dental marketing campaigns across different digital marketing platforms.

Hiring a reliable digital marketing agency can help you measure your metrics and report to you which campaign is not working or worth a long-term strategy for your dental practice. They have the time and resources to create content and strategy that targets and converts high-quality patients to paying ones. Trends and new social media platforms are being developed every year so hiring a dental marketing agency that has the experience to adapt and experiment with dental marketing strategies if there are sudden economic changes can provide long-term success to your dental practice.

Final Thoughts

Acquiring high-quality and consistent patients to your dental practice through dental marketing is also understanding the perks and benefits of outsourcing your dental marketing services and needs. Hiring a dental marketing agency like us can help you assess and plan your marketing strategy in the long run.

Effectively Connect With Patients and Market

How to Effectively Connect With Patients and Market Your Dental Practice during the pandemic

This global pandemic has affected various dental clinics as close contact is needed to operate emergency procedures and most dental associations have strongly recommended not to engage with non-emergency procedures.

It has caused most dental practices across the country to become limited in how they could serve patients and postpone non-emergency procedures.

We both know that there’s no certainty of when this pandemic will end. The key is to remove your patients’ fear of potential virus infection and create a sense of certainty when they set clinic appointments.

The best thing that you can do is to focus on what you can control right now such as your consistent connection to your patients and dental marketing efforts.

Embracing the new normal can also mean adapting to new strategies to keep your business open using the power of dental marketing to target your existing and new patients.

There are tons of ways in marketing for dentists like you, but here are some of the best ways that we think that can help you effectively connect with your patients, market your dental practice, and thrive even during a pandemic:

Be patient, and think like a patient.

Before you start creating dental marketing strategies for your dental practice, you have to put yourself in your patients’ shoes.

Understanding their pain, and fears of why they won’t go to your dental clinic can help you strategize what would be the best way to send the perfect message to your patients.

Check what could be the possible questions they could search online.

They might ask:: “Where is the nearest dental clinic that can perform a dental implant during a pandemic?” should have an answer, and that is to make sure that your dental clinic site is also on the top search result when they search.

If not, you might want to consider optimizing your website through dental marketing companies available online.

It’s time for Site Updates

Have a quick look at your website and check the loading speed and the links.

Create a FAQ page and be as detailed as possible from the office hours, contact numbers, or link for an online appointment, what to bring or wear before you enter the clinic, to specific procedures you only accommodate within a quarter.

Try creating a weekly blog that shows your clinic’s complete sterilization setup or tips to maintain your oral health during quarantine. This type of content can help ease your patients’ anxiety in attending your clinic and gain trust to book an online appointment from your site.

Your site reputation is important, so make sure that your website is on the top search results. You may consider asking for consultation from a dental marketing agency for further insights.

Social Media now is Your New Best Friend

One of the best ways to reach your patients is through social media since most of us are staying at home browsing the internet to be informed and entertained.

You can create a simple Facebook banner to show your clinic hours, or an infographic post showing your FAQ list.

Post at least 1-3 times a week on two online platforms. Make it positive, informative and personal while keeping the designs consistent. Use hashtags and your website link on every post.

Lastly, add a call to action to your Facebook page to book an appointment directly on your social media handles.

Videos, videos, everywhere…

Video marketing is booming right now, considering that online users have a short attention span, videos can help you engage, can create transparency, credibility, to your patients online.

You can also create a dental care video showing your clinic’s sterilization process, or a before and after a dental procedure video to boost your brand reputation and availability to execute specific procedures even during a pandemic.

Creating your own videos is possible, but If you want to lessen the stress of figuring things from scratch, there are reputable dental marketing agencies that can execute this type of content.

Personalise your email updates

Use your patients’ email to connect to them. Email marketing is another powerful dental marketing strategy that you might overlook.

Remember that social media platforms may close for good as well as your followers’ contacts, but as long as you have your patients’ email, you can still connect with them.

Send an email blast for all the important operational updates to your patients’ email.

Ask if they are still okay. Connecting with your patients on a personal level, will definitely create rapport. Some of your patients are located in a different area and a quick email update can save your patients’ time and travel effort for sudden travel restrictions within your clinic area.

A Final Thought

This global pandemic has affected dentistry tremendously with limited services available due to safety precautions for patients worldwide. However, you can always control how you communicate with patients and market your dental services through dental marketing. In this blog, we showed some of the simple and effective ways on how to do it.

Since most of you are focusing on personally serving your patients, it is better to seek a professional and reliable dental marketing agency to outsource your dental marketing needs.

If you are still not sure where to start, you can always get a free 30-minute consultation call to help you walk through the process for your dental marketing needs.

5 Reasons Why You Need To Consider Dental Marketing For Your Dental Practice

5 Reasons Why You Need To Consider Dental Marketing For Your Dental Practice

If you want to stay on top of the game and make your dental practice more profitable, it’s important to have a sustainable dental marketing plan for your dental practice.

In marketing for dentists, most clinics have relied on reputation, word-of-mouth marketing, and referral system. These have created a consistent influx of high-quality patients and a sustainable dental practice.

Though traditional advertising has done the trick, the fact remains that just like some of your patients’ teeth, these strategies will eventually decay over time.

Today, your target patients are online. At least 85 percent of consumers use the Internet to find local businesses and a whopping 72% of patients look for reviews when searching for clinics.

Dental marketing can help be visible online, reach a niche audience and deliver the right message for your target customers to acquire high-quality paying patients, and strengthen ties with existing ones.

You might feel overwhelmed on how to adapt to dental marketing to generate more revenue, but to clarify its perks, here are some of its benefits for your practice:

Boost Online Visibility

Your potential patients are more likely to book appointments from a clinic they’ve heard of before. Patients can research all the dental clinics they can visit and online reviews are also their basis if they will set an appointment with you or not.

Dental marketing plays a big role in establishing your credibility online. You can create insightful content online for your potential clients to be informed and entertained about your dental services and increase your chance of being remembered online.

Through SEO, it will be easier for your clinic to be seen online, analyze your target’s behaviour and execute marketing strategies that are in line with your brand message, value, and your services.

For some, you might feel that it’s a bit overwhelming to understand what SEO is about, but having a dental marketing agency will walk you through the learning process.

Generate high-quality leads

If you try to resonate with everybody, you will not resonate with anybody.

You may have the strategies in place, but the end goal of all dental marketing services is to target potential clients and to filter qualified leads and convert them into paying clients.

Qualifying high-profile clients and converting them to paying one is possible as long as you can analyze your target audience’s online behaviour and create marketing content that resonates with your target patients’ needs.

There are tons of dental clinics out there. Getting the riches from your niche is all about successfully creating a dental marketing campaign targeting only high-quality paying patients using a perfect message, at the perfect time and over the ideal channel.

Nurture existing leads

Aside from targeting fresh leads to your business, dental marketing can help you convert interested or existing patients into paying ones.

Consistent dental marketing efforts can help you create compelling content to remove the fear and your leads’ uncertainties. The successful sales process is about converting the feeling from uncertainty to an act of certainty.

There are dental marketing companies that can promise you “conversions” but the question is, what are the possibilities of guaranteeing a call from your existing patients to book an appointment with you?

Hiring a dental marketing agency should not only boost your site traffic but show visible patients’ names from their marketing efforts.

Measurable ROI and Success

Traditional advertising has no sufficient and transparent data available that can prove its effectiveness and if the conversions are coming from their platform.

That’s why dental marketing is effective because you can see the tangible analytics to which traditional advertising lacks.

You can now see the website statistics and check the number of site visits, clicks per page or the device used when they check your site.

From your social media campaigns, you will be able to see how much does it cost to curate paying leads or your cost per click and if it is even worth the money or marketing efforts.

From this data, You can think strategically about how to revise your website and content, your social media postings, and even your weekly newsletter.


Knowing about the perks and benefits of dental marketing is great but you might think: “This sounds awesome! But will it create a hole in my pocket?” The answer is not.

If you run a traditional marketing campaign for your dental clinic’s grand opening; you will have to consider the cost to hire a graphic designer, printing, and permit payment.

Social media marketing requires less overhead, making it more cost-effective.

In dental marketing, it is specific and measurable. You can see the numbers of how many people visited the site or click through the ads.

From there, you can launch campaigns and run a test online campaign to see which one works well and to stop the ones that cost more leads per click, and increase the budget for the ones that work well.

Final Thoughts

Dental marketing is the best way to market and generate patients online.

When choosing the right dental marketing agency, they should convert traffic to actual sales.

This is why Rise DDS is the leading dental marketing services provider that shows you actual visible results from their marketing efforts. Let us help your dental practice rise and thrive today. Book your consultation call here.

Why Dental Marketing Transparency Can Make Or Break A Business?

Why Dental Marketing Transparency Can Make Or Break A Business?

In dentistry, building a transparent brand sets your dental practice reputation apart from other dental clinics.

According to Label, Insights, a whopping 94% of will be loyal if the brand is transparent.

However, transparency creates brand loyalty and efficiency. It is an ingredient to increasing the retention rate and higher sales conversion to your new patients.

Though it is challenging for some dental practices to try dental marketing since it is not your niche, Dental marketing companies offer different dental marketing services that showcase transparency.

Today, we will discover some dental marketing strategies and how you can effectively execute transparent marketing campaigns that increase brand loyalty, sales conversions and dental appointments.

Influencer marketing

Influencer marketing is a type of social media marketing that partners with influencers to endorse a product or service via product mentions on their social media handles.

You can choose the influencer you want to collaborate with your campaign based on their followings, engagement rate, expertise and if they are in line with your branding as a dental practice.

Influencer marketing is one of the fastest-growing marketing channels.

Your conversions increase up to 10x more when your products or services are shared by influencers.

If you want to try influencer marketing, you have to express a sense of transparency during your campaigns. Disclose that your hired influencer is creating a sponsored post.

Create a specific account for your influencer dedicated only to your sponsored content from their account. It shows transparency that this is a sponsored post.

For effective campaigns, hiring dental marketing companies can help you choose an influencer that will perfectly fit your brand.

Millennial and Gen-Z Focused Marketing

According to Pew Research Center analysis of United States Census Bureau data, 56 million millennials are employed. They represent 35% of the total United States workforce.

They are the largest generation in the U.S workforce today and will later take over 75% of the global workforce.

A study from Oxford Economics, shows that Genz workers’ trajectory growth will be up to 51 million by 2030.

It shows that learning their purchasing behavior can help you understand and connect your dental marketing campaigns to younger consumers today.

One value these younger generations have is transparency.

Being authentic to your practice’s efforts is the recipe for marketing transparency. Otherwise, you will risk a large segment of this younger population.

Maximize this data by creating free content such as articles or videos to showcase your dental services. You can maximize your free content via ads since, according to Nielsen and Harris Online, 70-80% of Millennials think that ads are necessary for free content.

Dental marketing services like creating “Behind the scenes” videos of your dental office can show a personal side of your practice. You can also react to dental Tiktok hacks to show authentic emotions from your brand. Emotion connects with you to your patients.

Cause Marketing

Since most of your future patients will be Millennials, it is worth taking notes that a whopping 87% of millennials prefer to buy products or services with a social or environmental benefit and another 91% chooses a brand with a cause.

Cause marketing is a type of corporate social responsibility in which a brand campaign and purpose are to increase its profit while making the world and society a better place.

If you want to execute effective cause marketing campaigns for your dental marketing strategies, it needs to be genuine. Authenticity also shows transparency to your audience.

Whether it is raising funds for endangered species, or planting more trees, make sure that your goal is not only to raise funds. Your campaign should blend well with your brand, your values, philosophy and operations. It triggers your audience to follow through with your call to action.

Marketing for dentists via cause marketing can be tricky, but hiring a dental marketing agency can help you create effective campaigns.

Consumer Privacy-Focused Marketing

Privacy is one of the most important things you need to establish on every dental marketing plan.

Make sure that your site is encrypted and your patient’s sensitive information is safe. Your dental practice has the responsibility to inform your patients and be transparent about it if there is any privacy breach.

Otherwise, you might lose some customers.

For remarketing, collecting your patients’ information on your website is vital. However, make sure that they are willing to subscribe to your newsletter.

Otherwise, collecting data from cold leads may backfire. A recent study shows that 69% of mobile users delete emails that are not optimized.

So make sure you give your patients an option to provide their info voluntarily. Targeting warm leads increases open rates, your click-through rate and ultimate ROI.

Facing an honest and bad review

There will be a time that your dental practice is going to receive a bad review.

You might not be in control, but the way you respond to these reviews mirrors your practice.

You cannot hide problems under the rug as Google maps show all negative reviews on search results and impact your SEO ranking and efforts.

Have the courage to address this problem asap before it piles up.

If the review is from Google Maps or Yelp, claim your business first. Contact your customer and thank them for visiting your office. Ask for an apology and give any freebies for their next dental visit.

Do not take things personally. Be patient when replying, and trust me, it will pay off.

If you don’t know how to claim your business on Google or Yelp, ask a dental marketing agency to help you set it up.


Dental marketing plays a big part in increasing your practice traction and dental appointments. However, you must know how to engage your dental marketing campaigns authentically and truly connect with your patients.

It will give you a long-lasting impact on your patients, community or your cause.
We covered the strategies that you can apply to create transparency in your dental marketing efforts.

If you are transparent about the value your give, you don’t have to fool anyone. Patients will come to you.

Learn how to execute effectively dental marketing strategies that we mentioned. Book a free discovery call here.

4 Tips On How To Know If Your Hired Dental Marketing Agency Is Worth Investing

4 Tips On How To Know If Your Hired Dental Marketing Agency Is Worth Investing

Dentistry is a progressive industry due to increased demand up to 64.9% last 2019 as dental patients visit a dentist at least once in the past.

Thanks to The American Dental Association Health Policy Institute’s contribution, the significant growth of young and diverse dentists continues through 2037.

With the increased influx of dentists on board within your local area that offer the same services for the same clients, marketing for dentists has proven effective in helping any dental practice keep their existing and new patients coming in.

With dental marketing companies becoming more available, Its growth trajectory will increase up to 10% from the year 2016 to 2026. It is a faster average growth rate compared to other industries.

Before you start investing or checking out dental marketing agencies available online, or in case if you already hired one, you might want to know what are the four things to consider if your hired dental marketing agency is worth the investment.

1. Work Ethic and Integrity is On-Peak

Integrity is part of the game. Do they put the work from their promises? If so, is it on time, do you see any results, or do you hear crickets on your campaign as time goes?

Ensure that all deliverables have been executed on time and effectively. It reduces any type of misunderstanding and waste of investment.

Double-check if all the dental marketing services that you invested in are currently working.

Check if your website is working and secure. How was your web loading time?

Are you on top search results for local searches within the timeframe that they promised?

Do they report to you the website traffic, leads, and the number of booked patients from their campaign within the timeline?

Though marketing and lead generation takes time, a year of working with your agency should be enough to produce results and sales conversion.

Lastly, ask yourself: “Can I assign the dental marketing services to my employee and create the same results?”

If you started to believe that you can do it by yourself, then better find a new agency.

2. Their ROI should answer your Why’s

According to Web Strategies, for a B2C business model, you should invest your money at 15.6% of revenue on marketing.

So if you want to book more patients, use this data as a reference point investing in your marketing spends.

However, note that as your campaign reports progress, your dental marketing spend should also adjust depending on the quality of leads you want to target.

When you decide on the budget, you have to identify your ROI. There are factors that you can ask during your agency’s reporting such as:

  • The number of leads they bring in
  • Sales made per campaign
  • The average revenue per sale
  • Profit margin
  • The lifetime value of a lead cost per campaign

Determining how the best dental marketing agency proves its ROI to clients can be possible as long as you know the variables you are looking for on every dental marketing campaign.

3. Updated Technology and Best Practices

Your goal on every dental marketing campaign should be supported and monitored with technology, tools and best practices that your dental marketing agency is using.

Do they use a platform that can accurately track your sales cycle?

Note the tools that they mention during their presentation and check the tool reviews.

Check how well-versed they are. Do they report to you the latest consumer behaviour data? Do their blogs are creating value bomb content?

Does your agency’s site loading time is fast enough? If they claim to use the latest tools and technology, it should also show on their website and social media channels.

Do they have a consultant that can help overlook dental practices’ operational systems? Do they offer training for your staff on how to greet your patients properly on a call?

A well-versed dental marketing agency is an expert in a different channel and can help you scale up your dental marketing and operations.

4. Bottom-line and Timeline

When deciding if your dental marketing agency is worth the investment, depending on the variables to consider, the results should start showing at least 1, 2, 9 months after or more depending on the goal.

Understand that every dental clinic is unique. The channels it uses, target avatar, and their budget so results will vary per business.

The paid marketing campaign, SEO and organic marketing may work wonders with each other and not all the time, paid campaigns might get the expected results faster.

Variables like; target demographics, weaker copy, campaign designs, or schedules can be a factor.

Final Thoughts:

Dental marketing is a game-changer in the competitive world of dentistry. It helps attract high-quality dental patients, boost impressions and sales conversion. We covered the four factors to know if your hired dental marketing agency is worth the money.

If you already hired one and saw a red flag, you can always find another agency. Ensure that you hired a well-versed and experienced agency that can execute your dental marketing plan and show visible results within the campaign timeline. Book a free discovery call with us today.